Elections in Latin America

Elections in Latin America

Author: Kevin Pallister

Publisher: Rowman & Littlefield

Published: 2024

Total Pages: 251

ISBN-13: 1538189046

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"This book provides an overview of elections throughout Latin America, including formal electoral institutions, informal practices, and the behavior of voters and candidates. Drawing on a wide range of scholarly and primary sources, the book provides readers with a highly accessible look at how elections in Latin America work"--


Comunicación política y gobierno de coalición

Comunicación política y gobierno de coalición

Author: Ridao i Martín, Joan

Publisher: Editorial UOC

Published: 2016-09-07

Total Pages: 328

ISBN-13: 8491161619

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La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.


Political Marketing

Political Marketing

Author: Jennifer Lees-Marshment

Publisher: Routledge

Published: 2009-09-10

Total Pages: 315

ISBN-13: 1134084110

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Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.


Presidential Campaigns in Latin America

Presidential Campaigns in Latin America

Author: Taylor C. Boas

Publisher: Cambridge University Press

Published: 2016-03-04

Total Pages: 275

ISBN-13: 1107131146

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Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.


Political Marketing

Political Marketing

Author: Kostas Gouliamos

Publisher: Routledge

Published: 2013-11-12

Total Pages: 340

ISBN-13: 1135013373

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A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.


School Food Politics in Mexico

School Food Politics in Mexico

Author: José Tenorio

Publisher: Taylor & Francis

Published: 2023-10-26

Total Pages: 165

ISBN-13: 1000987957

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Intertwining policy analysis and ethnography, José Tenorio examines how, and why now, the promotion of healthy lifestyles has been positioned as an ideal ‘solution’ to obesity and how this shapes the preparation, sale and consumption of food in schools in Mexico. This book situates obesity as a structural problem enabled by market-driven policy change, problematizing the focus on individual behavior change which underpins current obesity policy. It argues that the idea of healthy lifestyles draws attention away from the economic and political roots of obesity, shifting blame onto an ‘uneducated’ population. Deploying Foucault’s concept of dispositif, Tenorio argues that healthy lifestyles functions as an ensemble of mechanisms to deploy representations of reality, spaces, institutions and subjectivities aligned with market principles, constructing individuals both as culprits for what they eat and the prime locus of policy intervention to change diets. He demonstrates how this ensemble enmeshes within the local cultural and economic conditions surrounding the provisioning of food in Mexican schools, and how it is contested in the practices around cooking. Expanding the conversation on the politics of food in schools, obesity policy and dominant perspectives on the relation between food and health, this book is a must-read for scholars of food and nutrition, public health and education, as well as those with an interest in development studies and policy enactment and outcomes.