Marketing Político no Brasil

Marketing Político no Brasil

Author: Bruno Hoffmann

Publisher: Geração Editorial

Published: 2022-05-01

Total Pages: 341

ISBN-13: 6556470708

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O livro "Marketing Político no Brasil" é uma obra atemporal, de referência e essencial para todos os profissionais de marketing político. Elaborada também para candidatos(as), assessores(as), advogados(as) eleitoralistas, jornalistas que cobrem política, estudantes, para toda a Academia e demais interessados em boas práticas de comunicação para campanhas eleitorais e de governo.


Political Marketing

Political Marketing

Author: Darren G. Lilleker

Publisher: Manchester University Press

Published: 2005-08-06

Total Pages: 258

ISBN-13: 9780719068713

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.


The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising

Author: Lynda Lee Kaid

Publisher: SAGE Publications

Published: 2006-06-14

Total Pages: 505

ISBN-13: 1452261547

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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.


Routledge Handbook of Political Advertising

Routledge Handbook of Political Advertising

Author: Christina Holtz-Bacha

Publisher: Routledge

Published: 2017-02-24

Total Pages: 574

ISBN-13: 1317439775

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries


Public Opinion and Polling around the World [2 volumes]

Public Opinion and Polling around the World [2 volumes]

Author: John G. Geer

Publisher: Bloomsbury Publishing USA

Published: 2004-07-21

Total Pages: 908

ISBN-13: 1576079120

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Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action. Public Opinion and Polling around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper, who created their own polling systems. An analysis of theories compares schools of thought from the fields of psychology, sociology, and economics and explores how people form opinions. A fascinating snapshot of the public's current views on economic issues, foreign policy, gender, gay rights, and other hot-button topics observes patterns across genders, race, ethnic origins, class, and religion in regions all over the world. Students, academicians, and political observers will discover answers to such questions as, "does public opinion shape the behavior of government?"


Comunicação aberta

Comunicação aberta

Author: Gustavo Gomes de Matos

Publisher: Editora Manole

Published:

Total Pages: 163

ISBN-13: 8520441467

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A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole


Transforming Brazil

Transforming Brazil

Author: Rafael R. Ioris

Publisher: Routledge

Published: 2014-05-09

Total Pages: 281

ISBN-13: 1317680030

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In this book, Rafael R. Ioris critically revisits the postwar context in Brazil to reexamine traditional questions and notions pertaining to the nature of Latin America’s political culture and institutions. It was in this period that the region lived some of its most intense and successful experiences of fast economic growth, which was paradoxically marred by heightened ideological divisions, political disruptions, and the emergence of widespread authoritarian rule. Combining original sources of political, diplomatic, intellectual, cultural, and labor histories, Ioris provides a comprehensive history of the fruitful debates concerning national development in postwar Brazil, a time when the so-called country of the future faced one of its best moments for consolidating political democracy and economic prosperity. He argues that traditional views on political instability have been excessively grounded on an institutional focus, which should be replaced by in-depth analysis of events on the ground. In so doing, he reveals that as national development meant very different things to multiple different social segments of the Brazilian society, no unified support could have been provided to the democratically elected political regime when things rapidly became socially and politically divisive early in the 1960s. Innovating in its multidimensional analytical scope and interdisciplinary focus, Transforming Brazil provides a rich political, cultural, and intellectual examination of a historical period characterized by rapid socio-economic changes amidst significant political instability and the heightened ideological polarization shaping the political scenario of Brazil and much of Latin America in the Cold War era.