The Social Organisation of Marketing
The Social Organisation of Marketing

Author: John Connolly

Publisher: Springer

Published: 2017-07-25

Total Pages: 238

ISBN-13: 3319515713

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The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.

Marketing Organisation (RLE Marketing)
Marketing Organisation (RLE Marketing)

Author: Nigel Piercy

Publisher: Routledge

Published: 2014-09-19

Total Pages: 253

ISBN-13: 1317642708

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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Marketing the Sports Organisation
Marketing the Sports Organisation

Author: Alain Ferrand

Publisher: Routledge

Published: 2008-08-27

Total Pages: 320

ISBN-13: 1134053444

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

Marketing Communications
Marketing Communications

Author: Ludi Koekemoer

Publisher: Juta and Company Ltd

Published: 2004

Total Pages: 596

ISBN-13: 9780702165092

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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Destination Marketing Organisations
Destination Marketing Organisations

Author: Steven Pike

Publisher: Routledge

Published: 2007-06-01

Total Pages: 250

ISBN-13: 113641102X

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Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Marketing 1
Marketing 1

Author: Jim Blythe

Publisher: Select Knowledge Limited

Published: 2000

Total Pages: 139

ISBN-13: 0744627923

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This title will help you to understand the core concepts of marketing and how they are applied in your organisation, the customer orientation of marketing, some of the core techniques of marketing, the differences between domestic and international marketing, and how these can apply to your own organisation, the strategic position of marketing within the performance of your business. At a practical level, the module will enable you to carry out a marketing audit of your organisation and contribute to marketing activities within your organisation.

Basics of Marketing
Basics of Marketing

Author: Dr. Mukul A. Burghate

Publisher: Amazon KDP

Published:

Total Pages: 114

ISBN-13:

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Marketing is complex. It encompasses tons of different disciplines, strategies, and tactics. As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics). Like a lot of things, though, future success starts with solid fundamentals. The purpose of this study Material is to present an introduction to the subjects of MBA . The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Dr. Mukul Burghate, Author

Marketing
Marketing

Author: Philip Kotler

Publisher: Pearson Higher Education AU

Published: 2015-05-20

Total Pages: 743

ISBN-13: 1486001777

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The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.