Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.
Covering massage fundamentals, techniques, and anatomy and physiology, Susan Salvo's Massage Therapy: Principles and Practice, 5th Edition brings a whole new meaning to the word 'comprehensive.' This student-friendly text boasts more than 700 illustrations and expanded sections on neuroscience, research, and special populations, plus new line drawings in the kinesiology chapter of origins and insertions that match the painted skeletons found in most classrooms. It makes the essential principles of massage therapy more approachable and prepares you for success in class, on licensing and board certification exams, and in a wide range of therapeutic practice settings. Clear, straightforward approach simplifies complex content for easier understanding. Complete anatomy and physiology section, in addition to material on techniques and foundations, gives you all the information you need in just one book. Certification Practice Exam on Evolve mimics the major certification exams in format and content, builds confidence, and helps increase pass rates. Over 700 high-quality illustrations, including line drawings and halftones, clarify difficult concepts in vibrant detail. Case studies challenge you to think critically and apply your understanding to realistic scenarios, foster open-mindedness, and stimulate dialogue. Profile boxes provide an inspirational, real-world perspective on massage practice from some of the most respected authorities in massage and bodywork. Clinical Massage chapter focuses on massage in clinical settings like hospitals, nursing homes, and medical offices to broaden your career potential. Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter. NEW! Revised line drawing color scheme for origin and insertion matches the painted skeleton found in most classrooms, maintains consistency, and prevents confusion in learning origin and insertion points on the body. NEW! Coverage of Thai massage provides up-to-date content on the most useful, in-demand modalities that are most often requested by clients - and better prepares you for what you will encounter during training and practice. NEW! Updated text reflects changes to the new board certification exam so you have the most up-to-date, relevant information - and are fully prepared to pass the current exams. NEW! Brand new Think About It, Webquest, and Discussion features in each chapter's Test Your Knowledge section build your vocabulary usage and critical thinking skills necessary for day-to-day work with clients. EXPANDED! More content on pain theories, the neuromatrix model, and pain management, plus updated guidelines for massage after surgery and injury, equips you with essential information when working in rehab. NEW! Updated instructor resources, featuring more TEACH lesson plan classroom activities and an additional 500 test questions, provide instructors with more ways to interact with and test students.
Covering massage fundamentals, techniques, and anatomy and physiology, Susan Salvo’s Massage Therapy: Principles and Practice, 5th Edition brings a whole new meaning to the word ‘comprehensive.’ This student-friendly text boasts more than 700 illustrations and expanded sections on neuroscience, research, and special populations, plus new line drawings in the kinesiology chapter of origins and insertions that match the painted skeletons found in most classrooms. It makes the essential principles of massage therapy more approachable and prepares you for success in class, on licensing and board certification exams, and in a wide range of therapeutic practice settings. Clear, straightforward approach simplifies complex content for easier understanding. Complete anatomy and physiology section, in addition to material on techniques and foundations, gives you all the information you need in just one book. Certification Practice Exam on Evolve mimics the major certification exams in format and content, builds confidence, and helps increase pass rates. Over 700 high-quality illustrations, including line drawings and halftones, clarify difficult concepts in vibrant detail. Case studies challenge you to think critically and apply your understanding to realistic scenarios, foster open-mindedness, and stimulate dialogue. Profile boxes provide an inspirational, real-world perspective on massage practice from some of the most respected authorities in massage and bodywork. Clinical Massage chapter focuses on massage in clinical settings like hospitals, nursing homes, and medical offices to broaden your career potential. Two business chapters loaded with skills to make you more marketable and better prepared for today's competitive job market. Video icons refer you to the Evolve site featuring about 120 minutes of video covering techniques, routines, client interaction sequences, and case studies that facilitate the learning process and the practical application of the material. Evolve icons listed in each chapter encourage you to go beyond the lecture and reading assignments and learn more on the Evolve site. Evolve boxes at the end of each chapter list Chapter Extras found on Evolve that reinforce concepts learned in the chapter.
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Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world. - Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice. - Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice. - A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more. - Self-Reflection boxes put concepts into a realistic context through Sandy Fritz's personal experiences in massage practice. - Learning Activity boxes reinforce your understanding and challenge you to apply what you've learned in an engaging workbook format. - Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations. - Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice. - More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies. - Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
The classic bestseller that has inspired millions to face their fears once and for all is newly revised with an updated version. Are you afraid of making decisions . . . asking your boss for a raise . . . leaving a relationship . . . facing the future? The world is a scary place right now—day to day stress and worry is at an all-time high—but the hard truth is that fear won’t just go away on its own. The only way to get rid of fear is to approach it, and this book is your essential guide to connecting with your inner power in order to do just that. In this enduring work of self-empowerment, now updated for the post-pandemic new normal, Dr. Susan Jeffers shares dynamic techniques and profound concepts that have helped countless people grab hold of their fears and move forward with their lives. You’ll discover: · How to raise your self-esteem · How to become more assertive · How to connect to the powerhouse within · How to create more meaning in your life · How to experience more enjoyment With warmth, insight and humor, Dr. Jeffers shows you how to become powerful in the face of your fears—and enjoy the elation of living a creative, joyous, loving life. Whatever your fear, here is your chance to push through it and find true and lasting fulfillment on the other side.
