Marketing Leadership in Hospitality and Tourism
Author: Stowe Shoemaker
Publisher: Prentice Hall
Published: 2006-10-20
Total Pages: 662
ISBN-13: 9780132447430
DOWNLOAD EBOOKRead and Download eBook Full
Author: Stowe Shoemaker
Publisher: Prentice Hall
Published: 2006-10-20
Total Pages: 662
ISBN-13: 9780132447430
DOWNLOAD EBOOKAuthor: Robert C. Lewis
Publisher: Van Nostrand Reinhold Company
Published: 1995
Total Pages: 844
ISBN-13: 9780442018887
DOWNLOAD EBOOKAuthor: Robert C. Lewis
Publisher:
Published: 2000-02-18
Total Pages: 970
ISBN-13:
DOWNLOAD EBOOKMarketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Author: Margaret Shaw
Publisher:
Published: 2000
Total Pages: 396
ISBN-13: 9780471349556
DOWNLOAD EBOOKAuthor: Lewis
Publisher:
Published: 1996-12-01
Total Pages: 304
ISBN-13: 9780442018894
DOWNLOAD EBOOKAuthor: Cram101 Textbook Reviews
Publisher: Academic Internet Pub Incorporated
Published: 2010-12
Total Pages: 304
ISBN-13: 9781428855816
DOWNLOAD EBOOKNever HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131182400 .
Author: Robert C. Lewis
Publisher:
Published: 1997-01-01
Total Pages: 281
ISBN-13: 9780471286479
DOWNLOAD EBOOKAuthor: Stowe Shoemaker
Publisher: Prentice Hall
Published: 2008
Total Pages: 0
ISBN-13: 9780131708273
DOWNLOAD EBOOKNo further information has been provided for this title.
Author: Russell Arthur Smith
Publisher: John Wiley & Sons
Published: 2011-01-25
Total Pages: 283
ISBN-13: 0470826878
DOWNLOAD EBOOKDoing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
Author: Santos, José Duarte
Publisher: IGI Global
Published: 2019-08-30
Total Pages: 267
ISBN-13: 1522597859
DOWNLOAD EBOOKThe growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.