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Author: Robert C. Lewis
Publisher:
Published: 2000-02-18
Total Pages: 970
ISBN-13:
DOWNLOAD EBOOKMarketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Author: Robert C. Lewis
Publisher: Van Nostrand Reinhold Company
Published: 1989
Total Pages: 728
ISBN-13:
DOWNLOAD EBOOKAuthor: Stowe Shoemaker
Publisher: Prentice Hall
Published: 2007
Total Pages: 662
ISBN-13: 9780131182400
DOWNLOAD EBOOKHow do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Author: Lewis
Publisher:
Published: 1996-12-01
Total Pages: 304
ISBN-13: 9780442018894
DOWNLOAD EBOOKAuthor: Robert C. Lewis
Publisher:
Published: 1997-01-01
Total Pages: 281
ISBN-13: 9780471286479
DOWNLOAD EBOOKAuthor: Haemoon Oh
Publisher: Routledge
Published: 2009-11-04
Total Pages: 576
ISBN-13: 1136399976
DOWNLOAD EBOOKThis handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: David C. Bojanic
Publisher: Wiley Global Education
Published: 2016-11-16
Total Pages: 386
ISBN-13: 1119195152
DOWNLOAD EBOOKHospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Author: Lewis
Publisher:
Published: 2000-02-01
Total Pages:
ISBN-13: 9780471382768
DOWNLOAD EBOOKAuthor: Robert D. Reid
Publisher: Van Nostrand Reinhold Company
Published: 1989
Total Pages: 424
ISBN-13:
DOWNLOAD EBOOKCovers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Author: Robert D. Reid
Publisher: John Wiley and Sons
Published: 2009-02-09
Total Pages: 673
ISBN-13: 0470088583
DOWNLOAD EBOOKCompletely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
