Marketing in Spain
Author: Ken Nichols
Publisher:
Published: 1976
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Ken Nichols
Publisher:
Published: 1976
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor: Kevin C. Brennan
Publisher:
Published: 1985
Total Pages: 34
ISBN-13:
DOWNLOAD EBOOKAuthor: Kevin C. Brennan
Publisher:
Published: 1985
Total Pages: 36
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Office of International Marketing. Southern Europe Division
Publisher:
Published: 1974
Total Pages: 34
ISBN-13:
DOWNLOAD EBOOKAuthor: Ken Nichols
Publisher:
Published: 1981
Total Pages: 28
ISBN-13:
DOWNLOAD EBOOKAuthor: U.S. Dept. of Commerce. International Trade Administration
Publisher:
Published: 1991
Total Pages: 49
ISBN-13:
DOWNLOAD EBOOKAuthor: IBP USA
Publisher: Lulu.com
Published: 2013-08
Total Pages: 296
ISBN-13: 1438771061
DOWNLOAD EBOOKSpain Business Law Handbook - Strategic Informtion and Basic Laws
Author: United States. Bureau of International Commerce. International Marketing Information Service
Publisher:
Published: 1970
Total Pages: 75
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Machinery Trade Mission to Spain
Publisher:
Published: 1963
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKAuthor: Peter Schotthöfer
Publisher: Kluwer Law International B.V.
Published: 2017-04-01
Total Pages: 850
ISBN-13: 9041159606
DOWNLOAD EBOOKMost cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "