CIM Revision Cards: Marketing in Practice 04/05
CIM Revision Cards: Marketing in Practice 04/05

Author: Marketing Knowledge

Publisher: Routledge

Published: 2007-07-11

Total Pages: 124

ISBN-13: 1136417540

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Marketing Management in Practice 04/05
Marketing Management in Practice 04/05

Author: Marketing Knowledge

Publisher: Routledge

Published: 2005-02-18

Total Pages: 125

ISBN-13: 0750662883

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

CIM Revision Cards: Marketing Management in Practice 04/05
CIM Revision Cards: Marketing Management in Practice 04/05

Author: Marketing Knowledge

Publisher: Routledge

Published: 2007-07-11

Total Pages: 125

ISBN-13: 113641746X

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Marketing Research and Information 04/05
Marketing Research and Information 04/05

Author: Marketing Knowledge

Publisher: Routledge

Published: 2004-10

Total Pages: 131

ISBN-13: 0750662891

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Digital Marketing in Practice
Digital Marketing in Practice

Author: Hanne Knight

Publisher: Kogan Page Publishers

Published: 2023-03-03

Total Pages: 497

ISBN-13: 1398608882

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Music Business
Music Business

Author: Nigel Parker

Publisher: Sweet & Maxwell

Published: 2004

Total Pages: 438

ISBN-13: 9780421899308

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It is anticipated that the sixth edition will again be warmly received by the market as the premier title on Intellectual Property Law. Cornish & Llewelyn Intellectual Property has developed a reputation amongst IP academics and practitioners as an accurate, straight forward (and straight to the point) in depth guide to every aspect of Intellectual Property law. For the student the thoughtful analysis of every area guides the reader whilst prompting questions and issues for the reader to develop further. As a "flip and find" practitioner reference work IP professionals will rarely allow their copy to gather dust

Marketing Management
Marketing Management

Author: M. C. Cant

Publisher: Juta and Company Ltd

Published: 2009

Total Pages: 628

ISBN-13: 9780702171888

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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.