Marketing Research
Marketing Research

Author: Riccardo Benzo

Publisher: SAGE

Published: 2017-11-27

Total Pages: 549

ISBN-13: 1526422352

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Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Data Driven Marketing For Dummies
Data Driven Marketing For Dummies

Author: David Semmelroth

Publisher: John Wiley & Sons

Published: 2013-09-20

Total Pages: 327

ISBN-13: 1118616014

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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Practical Digital Marketing and AI Psychology
Practical Digital Marketing and AI Psychology

Author: J. Jonathan Gabay

Publisher: Taylor & Francis

Published: 2024-08-05

Total Pages: 347

ISBN-13: 1040098924

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Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

Marketing Essentials for Independent Lodgings
Marketing Essentials for Independent Lodgings

Author: Pamela Lanier

Publisher: Business Expert Press

Published: 2017-07-03

Total Pages: 136

ISBN-13: 163157597X

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Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Guerrilla Marketing for Coaches
Guerrilla Marketing for Coaches

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2012-04-01

Total Pages: 263

ISBN-13: 1614481563

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"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.

Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

Author: Jay Conrad Levinson

Publisher: Entrepreneur Press

Published: 2008

Total Pages: 290

ISBN-13: 1599181533

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How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

Mark to Market Accounting
Mark to Market Accounting

Author: Walter P. Schuetze

Publisher: Routledge

Published: 2004-06-02

Total Pages: 391

ISBN-13: 1134423810

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This Volume, edited by Peter W. Wolnizer, Professor of Accounting at the University of Sydney, makes available the collected writings of Walter P. Scheutze, a senior accounting practitioner. The articles, speeches and letters collected here probe the most fundamental problems of corporate financial reporting, cogently arguing the case for accounting reform and proposing well-informed solutions to these problems.

50 Steps to Business Success
50 Steps to Business Success

Author: Peter M. Cleveland

Publisher: ECW Press

Published: 2002

Total Pages: 279

ISBN-13: 1550225189

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How to implement proven techniques to take advantage of business opportunities. Here is a master plan for leaders who want to know the dynamic, proven techniques any business leader -- from the fruit stand owner to the Fortune 500 chairman -- must use to build a successful entrepreneurial enterprise. At the heart of this program is a fundamental belief in the continuous work necessary to improve all activities -- a constant quest to improve the conduct of business, from mission statements to the simplest of action plans. Each principle, or "bite," is a business fundamental that every business leader needs to understand. They are simple, proven leadership principles of successful people. Each bite moves the reader one step ahead, and each bite combines with others that work together to create a building block toward total leadership. Each bite represents a stepping stone towards sound business practice that, if applied with patience, discipline, consistency, and ethics, will result in success.