Tekrum Marketing Plan for Malaysia
Tekrum Marketing Plan for Malaysia

Author: Carmen Nowak

Publisher: GRIN Verlag

Published: 2010-04-09

Total Pages: 65

ISBN-13: 3640584465

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Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. Content II. List of Tables III. List of Figures IV. List of Abbreviation 1. Introduction & Mission Statement 1.1. Introduction 1.2. Mission Statement 2. Current Market Position (Internal Audit) 2.1. Product 2.2. Place 2.3. Price 2.4. Promotion 3. Market Overview (External Audit) 3.1. General Market Overview 3.2. Information about Malaysia 3.3. Asia-Pacific Market Value 3.4. Asia-Pacific Market Volume 3.5. Market Segmentation 3.6. Market Share 3.7. Competitors in Malaysia 3.8. Distribution 3.9. Market Value Forecast 3.10. Market Volume Forecast 3.11. Flavour Preference Asia 3.12. Western Products & Quality Products in Malaysia 3.13. PESTEL-Analysis of Malaysian Market 3.14. Porter's Five Forces of the Malay' Biscuit Market 4. SWOT Analysis 4.1. Strengths and Weaknesses of Tekrum 4.2. Threats and Opportunities of Tekrum 4.3. SWOT-Analysis of Tekrum 4.4. Key Issues and Opportunities for Tekrum 4.5. SWOT Analysis of Kraft Foods 4.6. SWOT Analysis of Munchy's 5. Assumptions 6. Marketing Objectives 7. Strategy 7.1. Brief description of Strategy 7.2. Target Markets 7.3. Positioning Statement 7.4. Branding Strategy 7.5. Product strategy 7.6. Pricing strategy 7.7. Place Strategy 7.8. Promotional Strategy 8. Estimated Costs Year 1 9. Control & Evaluation V. Bibliography VI. Appendix

Islamic Marketing
Islamic Marketing

Author: Čedomir Nestorović

Publisher: Springer

Published: 2016-05-28

Total Pages: 271

ISBN-13: 3319327542

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This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Author: Suki, Norazah Mohd

Publisher: IGI Global

Published: 2016-07-22

Total Pages: 407

ISBN-13: 1522507477

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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Sustainable Destination Branding and Marketing
Sustainable Destination Branding and Marketing

Author: Anukrati Sharma

Publisher: CABI

Published: 2019-12-21

Total Pages: 260

ISBN-13: 1786394286

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Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Malaysia and the Muslim World: Harnessing the OIC Market Through Trade and Islamic Finance (UUM Press)
Malaysia and the Muslim World: Harnessing the OIC Market Through Trade and Islamic Finance (UUM Press)

Author: Irwan Shah Zainal Abidin

Publisher: UUM Press

Published: 2021-03-01

Total Pages: 204

ISBN-13: 9672486332

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As the collective voice of the Muslim world and as the second largest inter-governmental organisation after the United Nations, the Organisation of Islamic Cooperation (OIC) is, without doubt, the best platform for the Muslim community, or the Ummah to address issues which have afflicted them in so many ways, be it politically, economically, or socially. Since September 11, 2001, Islam and the Islamic community worldwide has been attacked into so many unjust accusations, which is now known as Islamophobia. The basic premise of this book is that one of the main factors which caused this unnecessary prejudice, hate, and fear against Islam and the Muslim world is the fact that the Muslim community has failed to optimally harness its economic potentials to build a greater and stable political and social community which they have all the capacities to become. This book argues that one of the solutions to overcome this state of affair is for a few like-minded countries in the OIC, like Malaysia, to initiate policies and programmes of economic empowerment for the Muslim world. This can be done by enhancing Malaysia-OIC trade and investment linkages and promoting crucial sectors, such as Islamic finance and Islamic social finance. This book is not merely to provide detailed discussions on these issues based on the empirical results, but also highlighted some policy implications and provides future directions for Malaysia to play a crucial role in unlocking the economic potentials of the Ummah so that it can be strengthened further for the betterment of the Muslim world at large.