Marketing Guidebook for Small Airports
Marketing Guidebook for Small Airports

Author: Lois S. Kramer

Publisher: Transportation Research Board

Published: 2010

Total Pages: 187

ISBN-13: 0309118182

DOWNLOAD EBOOK

This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

Airport Marketing
Airport Marketing

Author: Nigel Halpern

Publisher: Routledge

Published: 2021-11-04

Total Pages: 542

ISBN-13: 1000466485

DOWNLOAD EBOOK

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Guidebook for Developing General Aviation Airport Business Plans
Guidebook for Developing General Aviation Airport Business Plans

Author: National Research Council (U.S.). Transportation Research Board

Publisher: Transportation Research Board National Research

Published: 2012

Total Pages: 182

ISBN-13:

DOWNLOAD EBOOK

Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.

A Guidebook for the Preservation of Public-Use Airports
A Guidebook for the Preservation of Public-Use Airports

Author: Thomas P Thatcher

Publisher: Transportation Research Board

Published: 2011

Total Pages: 64

ISBN-13: 0309213177

DOWNLOAD EBOOK

TRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.

The Routledge Companion to Air Transport Management
The Routledge Companion to Air Transport Management

Author: Nigel Halpern

Publisher: Routledge

Published: 2018-01-31

Total Pages: 662

ISBN-13: 1317247345

DOWNLOAD EBOOK

The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).

Airport Marketing Strategies
Airport Marketing Strategies

Author: Lázaro Florido-Benítez

Publisher: Emerald Group Publishing

Published: 2024-10-24

Total Pages: 150

ISBN-13: 1836080840

DOWNLOAD EBOOK

Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors.

Managing Airports 4th Edition
Managing Airports 4th Edition

Author: Anne Graham

Publisher: Routledge

Published: 2013-10-15

Total Pages: 344

ISBN-13: 113630648X

DOWNLOAD EBOOK

Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

Airport Industry Familiarization and Training for Part-time Airport Policy Makers
Airport Industry Familiarization and Training for Part-time Airport Policy Makers

Author:

Publisher: Transportation Research Board

Published: 2011

Total Pages: 62

ISBN-13: 0309213703

DOWNLOAD EBOOK

"ACRP Report 58 provides an overview of policy issues affecting airport administrative and operational decisions and provides airport policy leaders, stakeholders, and policy-related decision makers a common framework to understand administrative and operational necessity, thereby helping them make better informed policy decisions"--Foreword.

Airport Passenger-related Processing Rates Guidebook
Airport Passenger-related Processing Rates Guidebook

Author: Michael James Cassidy

Publisher: Transportation Research Board

Published: 2009

Total Pages: 127

ISBN-13: 0309118050

DOWNLOAD EBOOK

TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.