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Author: Jerry Yudelson
Publisher: Routledge
Published: 2013
Total Pages: 284
ISBN-13: 0415606292
DOWNLOAD EBOOKProvides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
Author: Jerry Yudelson
Publisher: Routledge
Published: 2012-07-26
Total Pages: 313
ISBN-13: 1136380027
DOWNLOAD EBOOKMarketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Author: Jerry Yudelson
Publisher: CRC Press
Published: 2020-12-17
Total Pages: 176
ISBN-13: 877022255X
DOWNLOAD EBOOKEngineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Author: Jerry Yudelson
Publisher: New Society Publishers
Published: 2007-10-01
Total Pages: 241
ISBN-13: 155092351X
DOWNLOAD EBOOKGreen building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy. Green Building A to Z examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings More than just a reference, this book emphasizes the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.
Author: Jerry Yudelson
Publisher: Island Press
Published: 2010-04-16
Total Pages: 270
ISBN-13: 1597267635
DOWNLOAD EBOOKThe “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.
Author: Chan, Tak C.
Publisher: IGI Global
Published: 2014-07-31
Total Pages: 426
ISBN-13: 1466663138
DOWNLOAD EBOOKAs environmental concerns become more prevalent, it is important for todays youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.
Author: Jerry Yudelson
Publisher: McGraw Hill Professional
Published: 2008-10-31
Total Pages: 283
ISBN-13: 0071546022
DOWNLOAD EBOOKMarket: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United Kingdom, Australia, Spain, China, and India Thirty key players share their experiences and lessons learned from working on green building projects
Author: Sam Kubba
Publisher: Butterworth-Heinemann
Published: 2016-10-15
Total Pages: 1066
ISBN-13: 0128104430
DOWNLOAD EBOOKHandbook of Green Building Design and Construction: LEED, BREEAM, and Green Globes, Second Edition directly addresses the needs of building professionals interested in the evolving principles, strategies, and concepts of green/sustainable design. Written in an easy to understand style, the book is updated to reflect new standards to LEED. In addition, readers will find sections that cover the new standards to BREEAM that involve new construction Infrastructure, data centers, warehouses, and existing buildings. - Provides vital information and penetrating insights into three of the top Green Building Codes and Standards applied Internationally - Includes the latest updates for complying with LEED v4 Practices and BREEAM - Presents case studies that draws on over 35 years of personal experience from across the world
Author: Al Iannuzzi
Publisher: CRC Press
Published: 2011-11-08
Total Pages: 225
ISBN-13: 1439854319
DOWNLOAD EBOOKAs the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Author: Jerry Yudelson
Publisher: Island Press
Published: 2012-07-16
Total Pages: 192
ISBN-13: 1610911342
DOWNLOAD EBOOKThe “green building revolution” is a worldwide movement for energy-efficient, environmentally aware architecture and design. Europe has been in the forefront of green building technology, and Green Building Trends: Europe provides an indispensable overview of these cutting edge ideas and applications. In order to write this book, well-known U.S. green building expert Jerry Yudelson interviewed a number of Europe’s leading architects and engineers and visited many exemplary projects. With the help of copious photographs and illustrations, Yudelson describes some of the leading contemporary green buildings in Europe, including the new Lufthansa headquarters in Frankfurt, the Norddeutsche Landesbank in Hannover, a new school at University College London, the Beaufort Court Zero-Emissions building, the Merck Serono headquarters in Geneva, and a zero-net-energy, all-glass house in Stuttgart. In clear, jargon-free prose, Yudelson provides profiles of progress in the journey towards sustainability, describes the current regulatory and business climates, and predicts what the near future may bring. He also provides a primer on new technologies, systems, and regulatory approaches in Western Europe that can be adopted in North America, including building-integrated solar technologies, radiant heating and cooling systems, dynamic façades that provide natural ventilation, innovative methods for combining climate control and water features in larger buildings, zero-netenergy homes built like Thermos bottles, and strict government timetables for achieving zero-carbon buildings. Green Building Trends: Europe is an essential resource for anyone interested in the latest developments in this rapidly growing field.
