Marketing Green Building Services

Marketing Green Building Services

Author: Jerry Yudelson

Publisher: Routledge

Published: 2012-07-26

Total Pages: 313

ISBN-13: 1136380027

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Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.


The World's Greenest Buildings

The World's Greenest Buildings

Author: Jerry Yudelson

Publisher: Routledge

Published: 2013

Total Pages: 284

ISBN-13: 0415606292

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Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.


Marketing Green Building Services

Marketing Green Building Services

Author: Jerry Yudelson

Publisher: Routledge

Published: 2012-07-26

Total Pages: 314

ISBN-13: 1136380019

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Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.


Green Building Strategies

Green Building Strategies

Author: Jeannie Leggett Sikora

Publisher: Builderbooks

Published: 2012

Total Pages: 200

ISBN-13: 9780867186796

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A concise guide to current best practices for designing, constructing, testing, and ensuring longevity for new high-performance homes, Green Building Strategies explains in plain language what's happening in the rapidly evolving field of building science. Green Building Strategies has condensed current information about green building from credible sources in a format you can easily digest. With this book you'll learn how to - Comply with new energy code requirements - Understand green building standards - Sort out product manufacturers' claims - Answer buyers' questions about high performance homes - Build high-performance energy-efficient green homes to satisfy buyers and stay ahead of your competitors Green Building Strategies takes you step-by-step from design through site development and construction, quality assurance, marketing, and customer service. It provides the information you need to systematically create green projects with a price tag both you and your buyers can accept. This comprehensive resource includes URLs for essential online green building resources, illustrations, and a glossary. "This very readable and easy-to-use guide will help builders and other industry professionals understand and apply cutting-edge building science to construct high performance homes that meet consumer demand." Donald Ferrier, CGB Ferrier Companies NAHB Green Building Advocate of the Year Energy Value Housing Award Remodeler of the Year Fort Worth, Texas


The Green Building Revolution

The Green Building Revolution

Author: Jerry Yudelson

Publisher: Island Press

Published: 2010-04-16

Total Pages: 270

ISBN-13: 1597267635

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The “green building revolution’’ is happening right now. This book is its chronicle and its manifesto. Written by industry insider Jerry Yudelson, The Green Building Revolution introduces readers to the basics of green building and to the projects and people that are advancing this movement. With interviews and case studies, it does more than simply report on the revolution; it shows readers why and how to start thinking about designing, building, and operating high performance, environmentally aware (LEED-certified) buildings on conventional budgets. Evolving quietly for more than a decade, the green building movement has found its voice. Its principles of human-centered, environmentally sensitive development have reached a critical mass of architects, engineers, builders, developers, professionals in government, and consumers. Green buildings are showing us how we can have healthier indoor environments that use far less energy and water than conventional buildings do. The federal government, eighteen states, and nearly fifty U.S. cities already require new public buildings to meet “green” standards. According to Yudelson, this is just the beginning. The Green Building Revolution describes the many “revolutions” that are taking place today: in commercial buildings, schools, universities, public buildings, health care institutions, housing, property management, and neighborhood design. In a clear, highly readable style, Yudelson outlines the broader “journey to sustainability” influenced by the green building revolution and provides a solid business case for accelerating this trend. Illustrated with more than 50 photos, tables, and charts, and filled with timely information, The Green Building Revolution is the definitive description of a major movement that’s poised to transform our world.


Build Green and Save

Build Green and Save

Author: Matt Belcher

Publisher: Builderbooks

Published: 2009

Total Pages: 0

ISBN-13: 9780867186444

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This insider's guide to residential green building leads builders through the actual residential construction process and details how green building techniques can be applied. Belcher makes a case for affordable green building based on personal experiences and details.


Green Building A to Z

Green Building A to Z

Author: Jerry Yudelson

Publisher: New Society Publishers

Published: 2007-10-01

Total Pages: 241

ISBN-13: 155092351X

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Green building is the fastest-growing trend to hit since the Internet, bringing with it an enormous range of new products, systems and technologies. Green Building A to Z is an informative, technically accurate and highly visual guide to green building, for both decision-makers and interested citizens. It begins with an introduction to the importance of green buildings and a brief history of the green building movement, outlines the benefits and costs of green buildings, and shows how you can influence the spread of green buildings. The book touches on key issues, such as enhancing water conservation, reducing energy use and creating a conservation economy. Green Building A to Z examines all aspects of green buildings from: Architecture 2030 to Locally sourced materials to Natural ventilation to Solar energy to Zero-net energy buildings More than just a reference, this book emphasizes the importance of green buildings and green developments for a sustainable future. It will be an invaluable resource for businesspeople, homeowners, product manufacturers, developers, building industry professionals and government officials.


Handbook of Green Building Design and Construction

Handbook of Green Building Design and Construction

Author: Sam Kubba

Publisher: Butterworth-Heinemann

Published: 2016-10-15

Total Pages: 1066

ISBN-13: 0128104430

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Handbook of Green Building Design and Construction: LEED, BREEAM, and Green Globes, Second Edition directly addresses the needs of building professionals interested in the evolving principles, strategies, and concepts of green/sustainable design. Written in an easy to understand style, the book is updated to reflect new standards to LEED. In addition, readers will find sections that cover the new standards to BREEAM that involve new construction Infrastructure, data centers, warehouses, and existing buildings. - Provides vital information and penetrating insights into three of the top Green Building Codes and Standards applied Internationally - Includes the latest updates for complying with LEED v4 Practices and BREEAM - Presents case studies that draws on over 35 years of personal experience from across the world


Marketing Green Buildings

Marketing Green Buildings

Author: Jerry Yudelson

Publisher: The Fairmont Press, Inc.

Published: 2006

Total Pages: 262

ISBN-13: 0881735299

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Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED(R) in green building projects.


Green Building Through Integrated Design (GreenSource Books)

Green Building Through Integrated Design (GreenSource Books)

Author: Jerry Yudelson

Publisher: McGraw Hill Professional

Published: 2008-10-31

Total Pages: 283

ISBN-13: 0071546022

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Market: architects; engineers; project managers; general contractors; cost estimators; property and real estate managers; facility managers; property developers International appeal: includes 25 project profiles from the US, Canada, United Kingdom, Australia, Spain, China, and India Thirty key players share their experiences and lessons learned from working on green building projects