Marketing Geography (RLE Retailing and Distribution)
Marketing Geography (RLE Retailing and Distribution)

Author: Ross Davies

Publisher: Routledge

Published: 2012-10-02

Total Pages: 316

ISBN-13: 1136246282

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This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Originally published 1976. ‘A valuable and welcome undergraduate textbook.’ Environment and Planning ‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management

Retail Geography (RLE Retailing and Distribution)
Retail Geography (RLE Retailing and Distribution)

Author: John Dawson

Publisher: Routledge

Published: 2012-10-02

Total Pages: 249

ISBN-13: 1136246142

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Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. Moreover, retailing is increasingly the focus of interdisciplinary research, with economists, sociologists, psychologists and marketing specialists all contributing. This book surveys and sets in context the wide range of research work that has recently been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications. Topics covered include location analysis which is a traditional area of academic interest; consumer behaviour, which is of particular interest to psychologists, and retail organisation and government involvement, which will interest all those concerned, especially those actually involved in retail planning and management. This comprehensive book is the first substantial review of research in retail geography and suggests many future lines of research within the field. Originally published 1980.

Retailing (RLE Retailing and Distribution)
Retailing (RLE Retailing and Distribution)

Author: Larry O'Brien

Publisher: Routledge

Published: 2012-10-02

Total Pages: 196

ISBN-13: 1136245790

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This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.

Retail and Commercial Planning (RLE Retailing and Distribution)
Retail and Commercial Planning (RLE Retailing and Distribution)

Author: Ross Davies

Publisher: Routledge

Published: 2012-08-09

Total Pages: 392

ISBN-13: 0415540348

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Changes in the philosophy of planning and the political influences behind it have led to an increasingly ambivalent approach to retail and commercial matters and a lack of clear goals and objectives as to what both central government and the local authorities should be concerned with. It begins by examining the growth of office blocks and shopping centres, and goes on to analyse and criticise the existing planning processes, suggesting alternative procedures. It looks at the dual needs of development on the one hand and renovation and redevelopment on the other and discusses how these should be dealt with in the future. More specific problems are also examined: the impact created by new shopping schemes, the decline of small shops and related activities, the conflict over transport demands and provisions and the special physical needs of particular urban and rural environments. Throughout, the argument is supported by detailed examples of particular developments. Originally published 1984.

The Marketing Environment (RLE Marketing)
The Marketing Environment (RLE Marketing)

Author: John A. Dawson

Publisher: Routledge

Published: 2014-09-15

Total Pages: 380

ISBN-13: 1317647300

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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Formal Methods in Architecture and Urbanism, Volume 2
Formal Methods in Architecture and Urbanism, Volume 2

Author: Catarina Ruivo

Publisher: Cambridge Scholars Publishing

Published: 2021-10-26

Total Pages: 540

ISBN-13: 1527576655

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This volume contributes to the debate on the application, in the disciplines of architecture and urbanism, of new formal methods and methodological advances based on tools from mathematics. From millennial geometry to current shape grammars, several formal approaches to architecture and urbanism are presented here, in order to look at the potentials and purposes of these formal methods, both those on the horizon and those already accomplished. This book promotes the use of formal methods in the creation of new explicit languages for problem-solving in the field. This collection of papers will help students, academics, researchers, and practitioners developing formal methods towards the digitalization of the architecture and urbanism sector.

Marketing Geography
Marketing Geography

Author: Ross Davies

Publisher: Routledge

Published: 2012-08-09

Total Pages: 316

ISBN-13: 0415540305

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9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index.

Strategic Marketing Management (RLE Marketing)
Strategic Marketing Management (RLE Marketing)

Author: Gordon Foxall

Publisher: Routledge

Published: 2014-09-15

Total Pages: 235

ISBN-13: 1317646991

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This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Adding Value (RLE Marketing)
Adding Value (RLE Marketing)

Author: Geoffrey Jones

Publisher: Routledge

Published: 2014-09-19

Total Pages: 208

ISBN-13: 131764381X

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

The Rise and Fall of Mass Marketing (RLE Marketing)
The Rise and Fall of Mass Marketing (RLE Marketing)

Author: Richard S. Tedlow

Publisher: Routledge

Published: 2014-09-15

Total Pages: 256

ISBN-13: 1317663012

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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.