Marketing Essentials for Independent Lodgings
Marketing Essentials for Independent Lodgings

Author: Pamela Lanier

Publisher: Business Expert Press

Published: 2017-07-03

Total Pages: 136

ISBN-13: 163157597X

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Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Hospitality Marketing
Hospitality Marketing

Author: Francis Buttle

Publisher: Taylor & Francis

Published: 2016-10-04

Total Pages: 435

ISBN-13: 1317403495

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Cultural and Heritage Tourism and Management
Cultural and Heritage Tourism and Management

Author: Tammie J. Kaufman

Publisher: Business Expert Press

Published: 2018-06-26

Total Pages: 95

ISBN-13: 1631576038

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The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.

A Profile of the Hospitality Industry, Second Edition
A Profile of the Hospitality Industry, Second Edition

Author: Betsy Bender Stringam

Publisher: Business Expert Press

Published: 2020-08-04

Total Pages: 141

ISBN-13: 1952538394

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This book tells the history, organizational structure, and management strategies of the hospitality industry. The hospitality industry is a unique and diverse industry. This book tells the history, organizational structure, and management strategies of the hospitality industry. Traditionally an entrepreneurial business, the hospitality industry today includes organizations ranging from small independent cafes and inns to large multinational corporations. The author highlights key hotel, restaurant, and casino companies, and explains the concepts of franchising, consortia, and management contracts. The book divulges how the hospitality product is different from other industries: part service and part product, produced and consumed simultaneously, and the role of the customer as part of the service process. The book explains how perishable inventory and labor intensity affect hotels, restaurants, and casinos. The author also reviews policies that promote or restrict tourism and travel, guest and employee safety, labor regulations, food safety laws, and requirements for accommodations for customers with disabilities. This text explains key strategic management decisions of the hospitality industry. The author projects how global expansion and sustainability efforts are shaping the industry, but also warns of the ongoing threats of pandemics and terrorism to travel.

Astrotourism
Astrotourism

Author: Michael Marlin

Publisher: Business Expert Press

Published: 2021-06-15

Total Pages: 208

ISBN-13: 1637420676

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This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we’ve had since the dawn of time. With the nocturnal biosphere significantly altered, light’s anthropogenic influence has compelled millions of people to seek out the last remaining dark skies. This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.

Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II
Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II

Author: Kreg Ettenger

Publisher: Business Expert Press

Published: 2017-11-21

Total Pages: 181

ISBN-13: 1631577549

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As the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yacht­ing and cruise ships—are coping with and preparing for climate change in the Caribbean. Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human-induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.

Marine Tourism, Climate Change, and Resiliency in the Caribbean, Volume I
Marine Tourism, Climate Change, and Resiliency in the Caribbean, Volume I

Author: Kreg Ettenger

Publisher: Business Expert Press

Published: 2017-05-23

Total Pages: 145

ISBN-13: 1631577522

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As the nations of the Caribbean respond to and prepare for climate change, tourism has the potential to both worsen and mitigate these effects. In this book we look at marine tourism and its connection with ocean health, fisheries, and critical ecosystems, including coral reefs. We consider the role that marine protected areas can play in preserving reefs and other ecosystems, leading to greater resilience in the face of climate change. Finally, we look at how the tourism industry is responding to the threat of climate change, using its economic and social capital to foster positive change in the Caribbean and other parts of the world. While the situation is clearly urgent, we hope this volume provides readers with some optimism, as well as tangible ideas for using tourism to help mitigate the impending effects of climate change on marine ecosystems and economies.

Overtourism
Overtourism

Author: Helene von Magius Møgelhø

Publisher: Business Expert Press

Published: 2021-06-09

Total Pages: 156

ISBN-13: 1637420617

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Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where high tourist numbers start to cause tensions with local residents and communities owing to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages, and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country. The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather, destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents’ quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover and become more resilient and sustainable in the long term.

Enhancing Joy in Travel
Enhancing Joy in Travel

Author: Virginia Murphy-Berman

Publisher: Business Expert Press

Published: 2021-06-15

Total Pages: 181

ISBN-13: 1949443221

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Why do so many people love to travel, but sometimes come away unhappy and disappointed in their trips? What can people in the travel industry do to prevent such discontent and promote optimal travel experiences? As a clinical psychologist and an avid traveler, I wanted to write a book that offers fresh perspectives on these questions. Readers will learn a new way of thinking about the nature of travel and about solutions to common travel problems. Strategies informed by psychological theory and research that travel providers can use to enhance their clients’ positive travel encounters are given. Questions explored include: How do travelers’ personalities impact travel satisfaction? Why can seeking perfection in travel and trying to keep up with the often-unrealistic depictions of travel on social media undermine travel joy? What can be done to overcome travel fatigue and boredom? How can travelers prepare for trips in ways that spark excitement and receptivity for what is to come? And what can enhance the enjoyment trips give travelers long after their trips are over? This book is a must read for those in the hospitality and travel industry (both students and professionals) and general readers who want to better understand the complexities of the psychology of travel. It will serve as an invaluable guide to all who would like to learn what it means to travel well.

Healthy Vines, Pure Wines
Healthy Vines, Pure Wines

Author: Pamela Lanier

Publisher: Business Expert Press

Published: 2021-06-10

Total Pages: 221

ISBN-13: 1637420315

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Healthy Vines, Pure Wines serves as a guide, which derives its information from real-world sources to share green practices in sustainable viticulture in a practical way. Including a how-to on treating vineyard issues organically, a look at how climate change is affecting viticulture, and a special focus on women in the field, this handbook maintains a forward focus. Also included are 16 case studies on successful organic, biodynamic, and sustainable wineries from the San Francisco North Bay Region, focusing on how what each has done can be replicated.