Capon's Marketing Essentials
Capon's Marketing Essentials

Author: Noel Capon

Publisher: Wessex, Incorporated

Published: 2017-03-06

Total Pages: 236

ISBN-13: 9780998487120

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At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing. Developed by popular request, Capon's Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon's Marketing Framework. What Capon's Marketing Essentials lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.

Essentials of Marketing
Essentials of Marketing

Author: Charles W. Lamb

Publisher: South Western Educational Publishing

Published: 2001

Total Pages: 612

ISBN-13: 9780324043761

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This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

Essentials of Health Care Marketing
Essentials of Health Care Marketing

Author: Berkowitz

Publisher: Jones & Bartlett Publishers

Published: 2016-08-15

Total Pages: 609

ISBN-13: 1284094316

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.