Marketing du tourisme durable - Marketingstrategien für sanften Tourismus
Author: Susanne Häcker
Publisher:
Published: 1998
Total Pages: 80
ISBN-13: 9783867460736
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Author: Susanne Häcker
Publisher:
Published: 1998
Total Pages: 80
ISBN-13: 9783867460736
DOWNLOAD EBOOKAuthor: Martina Dirschl
Publisher: GRIN Verlag
Published: 2020-03-23
Total Pages: 93
ISBN-13: 3346135047
DOWNLOAD EBOOKBachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Author: Xavier Font
Publisher: Routledge
Published: 2019-12-13
Total Pages: 198
ISBN-13: 1351361325
DOWNLOAD EBOOKTourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author: Alan Fyall
Publisher: Goodfellow Publishers Ltd
Published: 2009-09-06
Total Pages: 354
ISBN-13: 190688496X
DOWNLOAD EBOOKA collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Author: Maria Palazzo
Publisher: Routledge
Published: 2024
Total Pages: 0
ISBN-13: 9781032483511
DOWNLOAD EBOOK"This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"--
Author: Anukrati Sharma
Publisher:
Published:
Total Pages:
ISBN-13: 9781786394309
DOWNLOAD EBOOK"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"--
Author: Gérard Tocquer
Publisher: Montréal : G. Morin
Published: 1987-01-01
Total Pages: 303
ISBN-13: 9782891052344
DOWNLOAD EBOOKAuthor: Bournemouth University. International Centre for Tourism & Hospitality Research (Bournemouth).
Publisher:
Published: 2009
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOKAuthor: Alain Decrop
Publisher:
Published: 2020-12
Total Pages: 256
ISBN-13: 9781911635765
DOWNLOAD EBOOKThis book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
Author: Gérard Seguin
Publisher:
Published: 2010
Total Pages: 197
ISBN-13: 9782100497713
DOWNLOAD EBOOKLe tourisme est un des moteurs de l'économie mondiale et le développement durable un des enjeux majeurs à prendre en compte pour son développement. Pour devenir durable, le marketing du tourisme doit désormais intégrer trois dimensions que sont l'environnement, l'économie et le social. Illustré de nombreux cas réels, cet ouvrage présente la démarche indispensable à la mise en place d'une stratégie de développement du tourisme durable, et en particulier : les bases, les définitions et les jalons du tourisme durable ; les marchés, les études, le cahier des charges et le cadre logique d'un projet d'éco-tourisme ; une boîte à outils pour mettre en oeuvre le mix marketing, le plan d'actions, les outils de contrôle et de suivi ; les stratégies de développement du tourisme durable (cadre institutionnel et légal, dispositifs d'aide). Les professionnels de la filière touristique et les acteurs du développement local y trouveront une gamme complète de méthodes et d'outils spécifiques, ainsi que toutes les informations techniques sur les ressources et les partenariats qui peuvent faciliter le développement de projets de tourisme durable.