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Author: Rob Davidson
Publisher: Routledge
Published: 2006
Total Pages: 296
ISBN-13: 0750667001
DOWNLOAD EBOOKCovering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market.
Author: Tony Rogers
Publisher: Routledge
Published: 2004-02-18
Total Pages: 333
ISBN-13: 1136415785
DOWNLOAD EBOOKConferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Author: Tony Rogers
Publisher: Routledge
Published: 2008
Total Pages: 422
ISBN-13: 0750685441
DOWNLOAD EBOOKThis edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.
Author: Rob Davidson
Publisher: Routledge
Published: 2012-05-31
Total Pages: 296
ISBN-13: 1136380361
DOWNLOAD EBOOKMarketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author: Tony Rogers
Publisher: Routledge
Published: 2015-11-19
Total Pages: 312
ISBN-13: 1317528794
DOWNLOAD EBOOKMarketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: British Association of Conference Towns
Publisher:
Published: 1992
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Krzysztof Celuch
Publisher: Goodfellow Publishers Ltd
Published: 2019-12-31
Total Pages: 188
ISBN-13: 1911396811
DOWNLOAD EBOOKA clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Author: Elena Anna Ferrario
Publisher: LAP Lambert Academic Publishing
Published: 2011
Total Pages: 104
ISBN-13: 9783844383669
DOWNLOAD EBOOKThe Mice sector and meeting industry at large are important resources for destinations. Key actors in the promotion and in the development of meeting industry in a given destination are Convention Bureaus. Aim of this paper is therefore to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective. A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations. The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano.
Author: Pat Golden-Romero
Publisher: Routledge
Published: 2007-06-07
Total Pages: 320
ISBN-13: 1136398074
DOWNLOAD EBOOKThis text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
Author: G. Glot
Publisher:
Published: 1992
Total Pages: 40
ISBN-13:
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