The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic practice for their patients. By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds.Features:How to provide a pro-chiropractic message based on evidence based research How to access physicians Uncover patient needs and physician objections for chiropractic care Learn the most common physician objections and how to overcome them How to select research that addresses the needs and objections of a physician How to present research to support a MD/DC conversation
IF YOU HAVE BEEN FRUSTRATED BY A LACK OF REFERRALS, LOOKING FOR A SYSTEMATIC WAY TO APPROACH MD'S AND BUILD RELATIONSHIPS, OR HAVE A DESIRE TO LEARN THE "WHAT", "WHEN", AND "HOW", OF CREATING A PRACTICE THAT THRIVES ON INTERDISCIPLINARY COOPERATION, THEN THIS BOOK IS FOR YOU! IN THIS GAME-CHANGING BOOK YOU WILL LEARN- * Proven, Step-by-Step Protocols to Gain Interdisciplinary Referrals * Strategies to Increase the Effectiveness of Your Marketing * How to Position Yourself as the Logical Referral Choice * How to Address the "Big 3" Hindrances to Chiropractic Referrals * How to Schedule and Execute a Successful MD Meeting * And MUCH More! "THIS BOOK PROVIDES STEP-BY-STEP INSTRUCTIONS ON HOW TO BECOME INTEGRATED IN YOUR LOCAL HEALTHCARE COMMUNITY AND ORGANICALLY TAP INTO THE ENORMOUS AMOUNT OF REFERRALS THAT CAN COME WITH THOSE RELATIONSHIPS. THIS IS SOMETHING EVERY CHIROPRACTOR SHOULD DO FOR THEIR PRACTICE. IT WILL ELEVATE YOUR PRACTICE, BUT ON A GRAND SCALE, THE PROFESSION" - CHRIS HOLLOWAY, DC "I AM PLEASED TO ANNOUNCE THAT WE HAVE DOUBLED OUR DIRECT MD REFERRALS SINCE IMPLEMENTING YOUR PLAN." - GOLDI JACQUES-MAYNES, DC
The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic practice for their patients. By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds. Features: How to provide a pro-chiropractic message based on evidence based research How to access physicians Uncover patient needs and physician objections for chiropractic care Learn the most common physician objections and how to overcome them How to select research that addresses the needs and objections of a physician How to present research to support a MD/DC conversation
Whether you have been a practicing doctor for many years or you have just recently opened your doors for the very first time it is imperative that you learn how to package and present your professional service to potential patients in an intelligent manner. In this book, best selling author, Dr. John Reizer provides a step by step guide for readers on how to successfully implement the most cost effective marketing tools in the modern chiropractic office.
Whether you have been a practicing doctor for many years or you have just recently opened your doors for the very first time, it is imperative that you learn how to package and present your professional service to potential patients in an intelligent manner. In this book, best selling chiropractic author, Dr. John Reizer provides a step-by-step guide for readers on how to successfully implement the most cost effective marketing tools in the modern chiropractic office.
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
After managing over $4m in paid advertisement for chiropractors and functional medicine doctors, the best strategies for generating high-quality new patients have been put into this book. What if I could show you a way to generate a stream of new patients that were better than referrals, would you be interested? There has never been a better time to be in business than now. With the proper implementation of the available tools, you can dominate your local market with your message. You can now deliver your message to people in your market that are already interested in what you do? some are even already looking for you! Social media marketing has proved to be one of the most effective ways to find your ideal new patients if done properly. These are the people who actually show up for appointments without your discounting services. In this book, you will learn how to find your ideal patients who will:?Know you?Like you?Trust you Not only that, but they will also know:?What you do?How you do it?Why you do it We call this building a Tribe of Patients. The systems, strategies, and processes that are laid out in this book are not theory. They have been proven and refined from us managing over $4m in paid ads for doctors just like you. Applying the key steps you now hold in your hands, you can have a dramatically bigger impact on your community and your bottom line.
Build your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices and you’ll learn exactly what you need to do to make your marketing efforts more effective. In any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want. Co-authored by Michael Port—New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques—and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your chiropractic practice Book Yourself Solid for Chiropractors is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.
Build Your Thriving Practice: The Instagram Marketing Guide for Chiropractors In today's digital age, attracting new patients requires a strong online presence. But with so much competition, how do you make your chiropractic practice stand out on Instagram? "The Instagram Marketing Guide for Chiropractors" equips you with the knowledge and strategies to create a captivating profile that attracts ideal patients and builds a thriving practice. This comprehensive guide, written specifically for chiropractors, unlocks the secrets to turning casual scrollers into loyal patients. Here's what you'll learn: Craft a Trustworthy Profile: Become a beacon of wellness by building a profile that exudes professionalism and patient care. Learn how to optimize your bio to highlight your expertise, showcase patient testimonials, and utilize high-quality visuals to establish a sense of trust and credibility. Content is King (or Queen of the Spine): Move beyond generic stock photos. This guide dives deep into creating informative and engaging content that educates potential patients about chiropractic care and its benefits. Discover strategies for showcasing exercises, explaining common ailments, and using "behind-the-scenes" glimpses to build trust and brand recognition. Hashtags for Spinal Health: Hashtags are key to reaching the right people on Instagram. This guide delves into the science behind effective hashtag use for chiropractors. Learn how to research and implement relevant hashtags related to chiropractic care, back pain, and healthy living, ensuring your content gets discovered by potential patients looking for solutions. Engage and Convert: Instagram isn't a one-way street. This guide explores strategies to foster meaningful connections with your audience. Learn how to respond to comments and messages, host live Q&A sessions on common chiropractic concerns, and run interactive polls to keep your audience engaged and convert them into loyal patients. "The Instagram Marketing Guide for Chiropractors" is your key to unlocking the transformative power of Instagram. With this roadmap to success, you'll be well on your way to attracting a steady stream of new patients, educating them about chiropractic care, and building a thriving practice on the platform. Watch your online presence flourish and your patient base grow with the power of effective Instagram marketing. BUY THIS BOOK TO KNOW MORE!
