Marketing Child Care Programs

Marketing Child Care Programs

Author: Mary Isabelle Frank

Publisher: Psychology Press

Published: 1985

Total Pages: 132

ISBN-13: 9780866563307

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Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.


Child Care Millionaire

Child Care Millionaire

Author: Brian Duprey

Publisher:

Published: 2018-10-08

Total Pages: 156

ISBN-13: 9781726776011

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This book is written for early childhood business owners wanting to grow their business into a (multi) million-dollar company. Anyone from the home daycare provider that dreams of one day opening a center, to the small center owner who dreams of having a larger center or a single center owner that wishes to have multiple centers. Brian shares 101 golden nuggets to bring your business greater success. He shares secrets to successful operations, financial insights, management principles, employee management tips, and expansion strategies. He has also included business profiles of more than fifteen center owners who have all created seven figure child care businesses, so you can learn from and be inspired by their stories. If you are ready for the ultimate in child care business success, you'll want to get yourself a copy of this gem!


An Overview of Child Care Center Management (First Edition)

An Overview of Child Care Center Management (First Edition)

Author: Colleen Fawcett

Publisher: Cognella Academic Publishing

Published: 2017-07-18

Total Pages:

ISBN-13: 9781516520909

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The anthology An Overview of Child Care Center Management features outstanding articles that are directly related to the assignments required for credentialing. The material is organized into three primary sections covering administrative organization, financial and legal issues, and childcare and educational programming. Specific topics include writing a center philosophy and mission statement, conducting evaluations, developing a budget and marketing plan, complying with employment law and health and safety guidelines, designing curriculum and learning activities, and planning a system of parent support. Chapters can be taught in any order, which allows instructors to tailor their programs of instruction. Each chapter includes discussion questions that promote critical thinking and student engagement. An Overview of Child Care Center Management was developed specifically to meet the needs of students pursuing a director's credential program in the state of Florida but can be used in any credential program. The book is particularly well-suited to classes in child care center management and early childhood development.


The 77 Best Strategies to Grow Your Early Childhood Program

The 77 Best Strategies to Grow Your Early Childhood Program

Author: Kris Murray

Publisher:

Published: 2014-07-10

Total Pages: 132

ISBN-13: 9780692234846

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The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 BEST ideas and strategies we use consistently.Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it's possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.Kris Murray's first book, "The Ultimate Child Care Marketing Guide", has sold thousands of copies and is 5-star rated on Amazon. Kris wrote this second book, as an easy-to-use idea generator for way to market your child care, daycare, or preschool. Anytime you need a boost in creativity for building enrollment, you can consult this bookas your idea resource. Pick one or two ideas that appeal to you, and get started.


Child Care Administration

Child Care Administration

Author: Linda S. Nelson

Publisher: Goodheart-Wilcox Publisher

Published: 2006

Total Pages: 0

ISBN-13: 9781590706008

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Planning quality programs for young children.


Business Administration Scale for Family Child Care (BAS)

Business Administration Scale for Family Child Care (BAS)

Author: Teri N. Talan

Publisher: Teachers College Press

Published: 2018-05-18

Total Pages: 48

ISBN-13: 9780807759394

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The Business Administration Scale for Family Child Care (BAS) is the first valid and reliable tool for measuring and improving the overall quality of business and professional practices in family child care settings. It is applicable for multiple uses, including program self-improvement, technical assistance and monitoring, training, research and evaluation, and public awareness. It is currently embedded in many state quality rating and improvement systems (QRIS) across the nation. Using a 7-point rating scale (inadequate to excellent), this easy-to-use instrument assesses 10 items: Qualifications and Professional Development Income and Benefits Work Environment Fiscal Management Recordkeeping Provider-Family Communication Family Support and Engagement Marketing and Community Relations Provider as Employer The second edition of the BAS includes refinements to support the reliable use of the instrument and to reflect current best practices in administering a family child care program: The Notes for the BAS items are expanded to increase understanding and facilitate greater consistency in both interpretation and scoring. There is greater emphasis on practices that promote family and community engagement. New national norms for the BAS are reported based on data collected between 2009 and 2017 from 439 home-based programs in 22 states. Use the BAS second edition with the Family Child Care Environment Rating Scale (FCCERS-3 or FCCERS-R) for a comprehensive picture of your family child care learning environment and the business and professional practices that support the program.


The Basics of Starting a Child-Care Business

The Basics of Starting a Child-Care Business

Author: Marnie Forestieri

Publisher: Business of Child Care

Published: 2020

Total Pages: 0

ISBN-13: 9780876598375

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As more families shift to both parents working outside the home, the demand for high-quality child care continues to rise, creating ample opportunity for entrepreneurs like you. Now that you've identified the market need, what's next? How do you set up something as complicated as a child-care center? The Basics of Starting a Child-Care Business, the first book in The Business of Child Care series, walks readers through each step of planning, developing, and launching their own child-care business. Regardless of the scale--joining an established franchise, creating an on-site center at your office, or hosting a program in your home--entrepreneurial expert Marnie Forestieri, CDA, will guide you from start to finish: Understand the economics of the child-care business Write a comprehensive business plan Prepare a thorough financial plan Develop efficient operations for smooth day-to-day functioning Master marketing to promote your business to potential customers Provide excellent quality control and customer service


Family Child Care Marketing Guide, Second Edition

Family Child Care Marketing Guide, Second Edition

Author: Tom Copeland

Publisher: Redleaf Press

Published: 2012-11-27

Total Pages: 216

ISBN-13: 1605542059

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Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.


From Survive to Thrive

From Survive to Thrive

Author: Debbie LeeKeenan

Publisher:

Published: 2018

Total Pages: 176

ISBN-13: 9781938113369

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Theory meets practical tips in this guide for leaders of early childhood programs