Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Author: Atanu Adhikari

Publisher: Springer

Published: 2017-05-27

Total Pages: 94

ISBN-13: 3319526979

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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Marketing Research
Marketing Research

Author: Bruce Wrenn

Publisher: Psychology Press

Published: 2007

Total Pages: 486

ISBN-13: 9780789027467

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This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.

Cases in Advertising and Marketing Management
Cases in Advertising and Marketing Management

Author: Edd Applegate

Publisher: Rowman & Littlefield

Published: 2007

Total Pages: 236

ISBN-13: 9780742538368

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Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...

Case Studies in Fisheries Conservation and Management
Case Studies in Fisheries Conservation and Management

Author: Brian R. Murphy

Publisher:

Published: 2010-01-01

Total Pages: 252

ISBN-13: 9781934874189

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"Through more than 30 original case studies related to contemporary conservation and management issues in fisheries, this new book challenges student to develop critical-thinking and problem-solving skills that will serve them as future natural resource professionals. Intended to encourage students to go beyond the 'information' level of many science texts, these case studies have no 'right answers'. Many of the cases are presented in a dilemma format, where students are asked to assess information from a variety of sources, find additional information as needed, and propose and evaluate alternative solutions. Cases are approached from a variety of dimensions (biological, ecological, political, cultural, and socioeconomic) and stakeholder perspectives. Spiral binding allows the book to lie flat for easy reference during classroom discussions and activities."--Publisher's description.

Strategic Marketing Cases in Emerging Markets
Strategic Marketing Cases in Emerging Markets

Author: Atanu Adhikari

Publisher: Springer

Published: 2017-05-03

Total Pages: 171

ISBN-13: 3319515454

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Experiential Marketing
Experiential Marketing

Author: Wided Batat

Publisher: Routledge

Published: 2020-12-27

Total Pages: 445

ISBN-13: 1000297977

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Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

Modern Marketing Research
Modern Marketing Research

Author: Fred M.. Feinberg

Publisher: Thomson South-Western

Published: 2013

Total Pages: 689

ISBN-13: 9781133191025

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Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.