The History Of Marketing Science

The History Of Marketing Science

Author: Russell S Winer

Publisher: World Scientific

Published: 2014-06-27

Total Pages: 529

ISBN-13: 9814596493

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The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.


Market Structure and Innovation

Market Structure and Innovation

Author: Morton I. Kamien

Publisher: Cambridge University Press

Published: 1982-02-26

Total Pages: 252

ISBN-13: 9780521293853

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Technical advance requires resources and is motivated by the quest for profits; therefore, the rate and direction of advance is determined by the economic system. Recognition of this fact has focused attention on the performance of the market economy in the allocation of resources to technical advance, and the consequent body of research is surveyed and synthesised in this book. The theories of market structure and innovation proposed by Schumpeter, Galbraith, Arrow, Schmookler, Scherer, Mansfield, Phillips, Barzel, Kamien and Schwartz, Loury, Nelson and Winter, Grabowski, Dasgupta and Stiglitz, and others are presented in an integrated form. These theories deal with the nature of competition, the incentives to innovate and the pace of innovative activity under different market structures, and the existence of a market structure that yields the most rapid rate of innovation. In addition, the findings of seventy empirical studies dealing with various facets of the microeconomics of technical innovation are presented. The book is designed to be accessible to economists working in a variety of situations - in universities, business and government - and who are concerned with questions of technical innovation. It is also suitable for senior-level undergraduates and first year graduate students approaching the subject in a comprehensive way for the first time.


Sunk Costs and Market Structure

Sunk Costs and Market Structure

Author: John Sutton

Publisher: MIT Press

Published: 1991

Total Pages: 600

ISBN-13: 9780262193054

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Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.


Market Structure and Performance

Market Structure and Performance

Author: J. Cubbin

Publisher: Taylor & Francis

Published: 2013-10-15

Total Pages: 104

ISBN-13: 1136456686

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First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.


Market Structure and Equilibrium

Market Structure and Equilibrium

Author: Heinrich von Stackelberg

Publisher: Springer Science & Business Media

Published: 2010-11-10

Total Pages: 147

ISBN-13: 3642125867

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In his book „Marktform und Gleichgewicht“, published initially in 1934, Heinrich von Stackelberg presented his groundbreaking leadership model of firm competition. In a work of great originality and richness, he described and analyzed a market situation in which the leader firm moves first and the follower firms then move sequentially. This game-theoretic model, now widely known as Stackelberg competition, has had tremendous impact on the theory of the firm and economic analysis in general, and has been applied to study decision-making in various fields of business. As the first translation of von Stackelberg’s book into English, this volume makes his classic work available in its original form to an English-speaking audience for the very first time.