Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods

Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods

Author: David L. Nicholls

Publisher: DIANE Publishing

Published: 2008-10

Total Pages: 103

ISBN-13: 1428987738

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The kitchen cabinet industry has shown significant growth recently, with expanding residential markets, new cabinet styles, and larger kitchens. This industry represents an opportunity for small Alaska wood producers to create high-value secondary products. The Alaska Wood Utilization R&D Center has conducted numerous studies evaluating consumer preferences for Alaska¿s primary hardwoods -- Alaska birch and red alder. These studies explored consumer preferences under a range of marketing parameters, cabinet appearances, and regional market locations. This paper summarizes these studies and offers insights into the potential market for Alaska¿s hardwoods as secondary wood products such as kitchen cabinets. Color illus.


Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods

Market Opportunities for Kitchen Cabinets Made from Alaska Hardwoods

Author: David L. Nicholls

Publisher:

Published: 2007

Total Pages: 36

ISBN-13:

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The kitchen cabinet industry has shown significant growth recently, with expanding residential markets, new cabinet styles, and larger kitchens. This industry represents an opportunity for small Alaska wood producers to create high-value secondary products. In response to recent trends in kitchen cabinet manufacturing and the need to identify opportunities for underutilized species, the Alaska Wood Utilization Research and Development Center has conducted numerous studies evaluating consumer preferences for Alaskas primary hardwoodsAlaska birch (Betula papyrifera var. humilis (Reg.) Fern & Raup) and red alder (Alnus rubra Bong.). These studies explored consumer preferences under a range of marketing parameters, cabinet appearances, and regional market locations. This paper summarizes these studies and offers insights into the potential market for Alaskas hardwoods as secondary wood products such as kitchen cabinets.


Marketing Recommendations for Wood Products from Alaska Birch, Red Alder, and Alaska Yellow-cedar

Marketing Recommendations for Wood Products from Alaska Birch, Red Alder, and Alaska Yellow-cedar

Author: Geoffrey H. Donovan

Publisher:

Published: 2003

Total Pages: 20

ISBN-13:

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Several factors have contributed to a recent decline in Alaska's wood products industry, including reduced exports to Japan and the closure of two pulp mills in southeast Alaska. However, higher value niche markets are a potential growth area for the industry. In this paper, we consider niche markets for three species that have historically been harvested in low volumes--Alaska birch (Betula papyrifera var. humilis (Reg.) Fern. & Raup), red alder (Alnus rubra Bong.), and Alaska yellowcedar (Chamaecyparis nootkatensis (D. Don) Spach). The extent of the resource, current utilization, and an overview of recent research efforts are examined. Specific marketing recommendations are then provided for each species, based on these evaluations. Wide-ranging opportunities for a variety of primary and secondary wood products exist that utilize character-marked lumber, lower grades of lumber, and material from standing-dead sources. This report concludes with a framework for future research, identifying key opportunities to differentiate Alaska wood products in the marketplace.