Market Information and Research in Fashion Management: Section 2, Retailers
Author: Elizabeth Hirschman
Publisher: Marketing Classics Press
Published: 2012
Total Pages: 26
ISBN-13: 1613113471
DOWNLOAD EBOOKRead and Download eBook Full
Author: Elizabeth Hirschman
Publisher: Marketing Classics Press
Published: 2012
Total Pages: 26
ISBN-13: 1613113471
DOWNLOAD EBOOKAuthor: Elizabeth A. Richards
Publisher: Marketing Classics Press
Published: 2011-10-15
Total Pages: 119
ISBN-13: 1613112262
DOWNLOAD EBOOKAuthor: Elizabeth Hirschman
Publisher: Marketing Classics Press
Published: 2012
Total Pages: 66
ISBN-13: 161311348X
DOWNLOAD EBOOKAuthor: Elizabeth Hirschman
Publisher: Marketing Classics Press
Published: 2012
Total Pages: 24
ISBN-13: 1613113463
DOWNLOAD EBOOKAuthor: Vecchi, Alessandra
Publisher: IGI Global
Published: 2016-05-03
Total Pages: 899
ISBN-13: 1522501118
DOWNLOAD EBOOKInnovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Author: Dimitri Koumbis
Publisher: Bloomsbury Publishing
Published: 2020-08-06
Total Pages: 245
ISBN-13: 1350195006
DOWNLOAD EBOOKThroughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author:
Publisher:
Published: 2005
Total Pages: 96
ISBN-13: 9781845442941
DOWNLOAD EBOOKGrete Birtwistle is the Head of Division of Marketing at the Caledonian Business School, GlasgowCaledonian University. She has extensive fashion retailing experience and her PhD investigated thearea of store image and store positioning for fashion retailers. In particular, she highlighted theimportance of retail staff perception of store image factors and that employees should be advocatesof the company. She has published a number of papers and made contributions to books, mainly onareas of fashion marketing. Her current research explores ways of increasing the speed in thefashion supply chain.
Author: Gini Stephens Frings
Publisher:
Published: 2002
Total Pages: 0
ISBN-13: 9780130335715
DOWNLOAD EBOOKFor Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.
Author: Kamath, Narasimha
Publisher: IGI Global
Published: 2016-02-09
Total Pages: 460
ISBN-13: 1466698950
DOWNLOAD EBOOKCustomer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.
Author: Pui-Sze Chow
Publisher: Springer
Published: 2017-12-04
Total Pages: 245
ISBN-13: 9811070075
DOWNLOAD EBOOKThis book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.