Market-Driven Management
Market-Driven Management

Author: Jean-Jacques Lambin

Publisher: Bloomsbury Publishing

Published: 2012-07-19

Total Pages: 676

ISBN-13: 1350305235

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market-Driven Management
Market-Driven Management

Author: Jean-Jacques Lambin

Publisher: Bloomsbury Publishing

Published: 2012-07-19

Total Pages: 624

ISBN-13: 0230363121

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Market-based Management
Market-based Management

Author: Roger J. Best

Publisher: Prentice Hall

Published: 2005

Total Pages: 0

ISBN-13: 9780131469563

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"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Market-Driven Management, Second Edition
Market-Driven Management, Second Edition

Author: Jean-Jacques Lambin

Publisher: Palgrave Macmillan

Published: 2007-05-15

Total Pages: 496

ISBN-13: 9781403998521

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Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Companion Website: http://www.palgrave.com/business/lambin/index.html

Market-Driven Management
Market-Driven Management

Author: Frederick E. Webster

Publisher: John Wiley & Sons

Published: 2002-09-25

Total Pages: 344

ISBN-13:

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This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

Revenue Management
Revenue Management

Author: Robert G. Cross

Publisher: Crown Currency

Published: 2011-04-27

Total Pages: 289

ISBN-13: 0307788989

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From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Marketing: A Relationship Perspective (Second Edition)
Marketing: A Relationship Perspective (Second Edition)

Author: Svend Hollensen

Publisher: World Scientific

Published: 2019-03-15

Total Pages: 521

ISBN-13: 1944659641

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Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.

Managing Public Sector Projects
Managing Public Sector Projects

Author: David S. Kassel

Publisher: Routledge

Published: 2016-09-13

Total Pages: 282

ISBN-13: 1315505878

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Filling a gap in project management literature, this book supplies managers and administrators—at all levels of government—with expert guidance on all aspects of public sector project management. From properly allocating risks in drafting contracts to dealing with downsized staffs and privatized services, this book clearly explains the technical concepts and the political issues public managers need to understand. In line with the principles of Total Quality Management (TQM) and the PMBOK® Guide, David S. Kassel establishes a framework those in the public sector may follow to ensure the success of their public projects and programs. The book supplies more than 30 real-life examples to illustrate the concepts behind the framework—including reconstruction projects in Iraq, the Big Dig project in Boston, local sewer system and library construction projects, and software technology. This second edition includes all-new extended case studies examining recent issues including the rollout of healthcare.gov, the controversial California High Speed Rail system, and refurbishing the Harvard Town Hall. Contributing to critical discussions on budgeting for capital projects and cost-benefit analysis for preliminary planning, this authoritative new edition provides strategic recommendations for effective planning, execution, and maintenance of public projects. In an age of downsized government and in the face of a general distrust of public service, this book is a dependable guide for avoiding common pitfalls and for delivering projects on cost, on schedule, and of the highest quality.

International Encyclopedia of Hospitality Management
International Encyclopedia of Hospitality Management

Author: Abraham Pizam

Publisher: Routledge

Published: 2012-06-25

Total Pages: 733

ISBN-13: 113643903X

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* 25% updated with significant revisions and 20 new entries ensuring that students have the most up-to-date Hospitality Management information on the market * An academically credible source of core information written by experts from around the world to help students clarify basic concepts and ensure their understanding is correct * User friendly and accessible so that students can quickly and easily locate the information that they require