With regular exercises, lists of key terms and points and self-evaluation checklists, Doing Ethnography systematically describes the various phases of an ethnographic inquiry and provides numerous examples, suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe and explain the symbolic world lying beneath the social action of groups, organizations and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organisation and analysis, and communication of the results.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Brazil, like some countries in Africa, has become a major destination for African American tourists seeking the cultural roots of the black Atlantic diaspora. Drawing on over a decade of ethnographic research as well as textual, visual, and archival sources, Patricia de Santana Pinho investigates African American roots tourism, a complex, poignant kind of travel that provides profound personal and collective meaning for those searching for black identity and heritage. It also provides, as Pinho's interviews with Brazilian tour guides, state officials, and Afro-Brazilian activists reveal, economic and political rewards that support a structured industry. Pinho traces the origins of roots tourism to the late 1970s, when groups of black intellectuals, artists, and activists found themselves drawn especially to Bahia, the state that in previous centuries had absorbed the largest number of enslaved Africans. African Americans have become frequent travelers across what Pinho calls the "map of Africanness" that connects diasporic communities and stimulates transnational solidarities while simultaneously exposing the unevenness of the black diaspora. Roots tourism, Pinho finds, is a fertile site to examine the tensions between racial and national identities as well as the gendered dimensions of travel, particularly when women are the major roots-seekers.
With its analytic focus on the cultural production by Tibetans-in-exile, this volume examines contemporary Tibetan fiction, poetry, music, art, cinema, pamphlets, testimony, and memoir. The twelve case studies highlight the themes of Tibetans’ self-representation, politicized national consciousness, religious and cultural heritages, and resistance to the forces of colonization. This book demonstrates how Tibetan cultural narratives adjust to intercultural influences and ongoing social and political struggles in exile.
This popular text has a "how to" and "here’s what you need to do" approach to ethnographic research, taking the mystery out of the research process and making ethnography accessible to the reader.
Feminist anthropology emerged in the 1970s as a much-needed corrective to the discipline’s androcentric biases. Far from being a marginalized subfield, it has been at the forefront of developments that have revolutionized not only anthropology, but also a host of other disciplines. This landmark collection of essays provides a contemporary overview of feminist anthropology’s historical and theoretical origins, the transformations it has undergone, and the vital contributions it continues to make to cutting-edge scholarship. Mapping Feminist Anthropology in the Twenty-First Century brings together a variety of contributors, giving a voice to both younger researchers and pioneering scholars who offer insider perspectives on the field’s foundational moments. Some chapters reveal how the rise of feminist anthropology shaped—and was shaped by—the emergence of fields like women’s studies, black and Latina studies, and LGBTQ studies. Others consider how feminist anthropologists are helping to frame the direction of developing disciplines like masculinity studies, affect theory, and science and technology studies. Spanning the globe—from India to Canada, from Vietnam to Peru—Mapping Feminist Anthropology in the Twenty-First Century reveals the important role that feminist anthropologists have played in worldwide campaigns against human rights abuses, domestic violence, and environmental degradation. It also celebrates the work they have done closer to home, helping to explode the developed world’s preconceptions about sex, gender, and sexuality.
On May 19, 2010, the Royal Thai Army deployed tanks, snipers, and war weapons to disperse the thousands of Red Shirts protesters who had taken over the commercial center of Bangkok to demand democratic elections and an end to inequality. Key to this mobilization were motorcycle taxi drivers, who slowed down, filtered, and severed mobility in the area, claiming a prominent role in national politics and ownership over the city and challenging state hegemony. Four years later, on May 20, 2014, the same army general who directed the dispersal staged a military coup, unopposed by protesters. How could state power have been so fragile and open to challenge in 2010 and yet so seemingly sturdy only four years later? How could protesters who had once fearlessly resisted military attacks now remain silent? Owners of the Map provides answers to these questions—central to contemporary political mobilizations around the globe—through an ethnographic study of motorcycle taxi drivers in Bangkok. Claudio Sopranzetti explores the unresolved tensions in the drivers’ everyday lives, their migration trajectories, consumer desires, and political demands amidst the restructuring of Thai capitalism after the 1997 economic crisis. Reconstructing the entanglements between their everyday mobility and political mobilization, Sopranzetti reveals mobility not just as a strength of contemporary capitalism but also as one of its fragile spots, always prone to disruption by the people who sustain its channels but remain excluded from their benefits. In so doing, Owners of the Map advances an analysis of power that focuses not on the sturdiness of hegemony or the ubiquity of everyday resistance but on its potential fragility as well as the work needed for its maintenance.
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
WINNER OF THE CANTEMIR PRIZE 2012 awarded by the Berendel Foundation The Map Reader brings together, for the first time, classic and hard-to-find articles on mapping. This book provides a wide-ranging and coherent edited compendium of key scholarly writing about the changing nature of cartography over the last half century. The editorial selection of fifty-four theoretical and thought provoking texts demonstrates how cartography works as a powerful representational form and explores how different mapping practices have been conceptualised in particular scholarly contexts. Themes covered include paradigms, politics, people, aesthetics and technology. Original interpretative essays set the literature into intellectual context within these themes. Excerpts are drawn from leading scholars and researchers in a range of cognate fields including: Cartography, Geography, Anthropology, Architecture, Engineering, Computer Science and Graphic Design. The Map Reader provides a new unique single source reference to the essential literature in the cartographic field: more than fifty specially edited excerpts from key, classic articles and monographs critical introductions by experienced experts in the field focused coverage of key mapping practices, techniques and ideas a valuable resource suited to a broad spectrum of researchers and students working in cartography and GIScience, geography, the social sciences, media studies, and visual arts full page colour illustrations of significant maps as provocative visual ‘think-pieces’ fully indexed, clearly structured and accessible ways into a fast changing field of cartographic research
This book explores the asylum journey of non-European asylum applicants who seek asylum in Turkey before resettling in Canada with the aid of the Canadian government’s assisted resettlement programme. Based on ethnographic research among Syrian, Afghan, Eritrean, Ethiopian, Iraqi, Iranian, Somali, Sudanese and Congolese nationals it considers the interactions of asylum seekers with both UNHCR’s refugee status determination and Canada’s refugee resettlement programme. With attention to the practices of migrants, the author shows how the asylum journey contains both mobility and stasis and constitutes a micro-political image of the fluidity and relativity of attributed identities and labels on the part of state migration systems. A multi-sited ethnography that shows how the migration journey is linked to the production and reproduction of knowledge, as well as the diffusion of produced knowledge among past, present, and future asylum seekers who form trans-local social networks in the course of their route, in Turkey, and in Canada. Tracing Asylum Journeys will appeal to sociologists and political scientists with interests in migration and transnational studies, and refugee and asylum settlement.
