Managing Product and Service Development: Text and Cases
Managing Product and Service Development: Text and Cases

Author: Stefan H. Thomke

Publisher: McGraw-Hill/Irwin

Published: 2007

Total Pages: 612

ISBN-13:

DOWNLOAD EBOOK

"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.

The PDMA Handbook of New Product Development
The PDMA Handbook of New Product Development

Author: Kenneth B. Kahn

Publisher: John Wiley & Sons

Published: 2012-11-28

Total Pages: 375

ISBN-13: 1118415493

DOWNLOAD EBOOK

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Managing New Product and Process Development
Managing New Product and Process Development

Author: Steven C. Wheelwright

Publisher: Simon and Schuster

Published: 2010-07-06

Total Pages: 919

ISBN-13: 1451602316

DOWNLOAD EBOOK

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

EMPOWERED
EMPOWERED

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2020-12-03

Total Pages: 435

ISBN-13: 1119691257

DOWNLOAD EBOOK

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Marketing Management
Marketing Management

Author: S.H.H. Kazmi

Publisher: Excel Books India

Published: 2007

Total Pages: 728

ISBN-13: 9788174465429

DOWNLOAD EBOOK

Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

Product Design and Development
Product Design and Development

Author: Karl T. Ulrich

Publisher: Irwin/McGraw-Hill

Published: 2004

Total Pages: 392

ISBN-13:

DOWNLOAD EBOOK

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.