CIM Coursebook 06/07 Managing Marketing Performance

CIM Coursebook 06/07 Managing Marketing Performance

Author: Roger Palmer

Publisher: Routledge

Published: 2012-06-14

Total Pages: 414

ISBN-13: 1136421106

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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course


Managing Marketing Performance

Managing Marketing Performance

Author: Helen Meek

Publisher: Routledge

Published: 2006

Total Pages: 414

ISBN-13: 0750680148

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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam


Managing Marketing Performance 2007-2008

Managing Marketing Performance 2007-2008

Author: Helen Meek

Publisher: Routledge

Published: 2007

Total Pages: 416

ISBN-13: 0750684313

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam


CIM Coursebook 07/08 Managing Marketing Performance

CIM Coursebook 07/08 Managing Marketing Performance

Author: Helen Meek

Publisher: Routledge

Published: 2012-05-23

Total Pages: 415

ISBN-13: 1136420274

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


Advances in Business, Management and Entrepreneurship

Advances in Business, Management and Entrepreneurship

Author: Ratih Hurriyati

Publisher: CRC Press

Published: 2020-01-06

Total Pages: 1051

ISBN-13: 1000651215

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The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.


Advances in Management Accounting

Advances in Management Accounting

Author: Laurie L. Burney

Publisher: Emerald Group Publishing

Published: 2019-07-16

Total Pages: 132

ISBN-13: 1789732794

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This volume of Advances in Management Accounting explores a variety of current issues through rigorous academic research. Topics include the link between CEO compensation and the 2008 financial crisis, the association between performance-based pay and employee honesty, and more.


Principles of Supply Chain Management

Principles of Supply Chain Management

Author: Richard E. Crandall

Publisher: CRC Press

Published: 2014-12-11

Total Pages: 704

ISBN-13: 1482212056

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The second edition of this popular textbook presents a balanced overview of the principles of supply chain management. Going beyond the usual supply chain text, Principles of Supply Chain Management not only details the individual components of the supply chain, but also illustrates how the pieces must come together. To show the logic behind why su


The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

Author: Hossein Bidgoli

Publisher: John Wiley & Sons

Published: 2010-01-12

Total Pages: 961

ISBN-13: 047024948X

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The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners