Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Managerial Challenges and Social Impacts of Virtual and Augmented Reality

Author: Loureiro, Sandra Maria Correia

Publisher: IGI Global

Published: 2020-01-03

Total Pages: 318

ISBN-13: 179982876X

DOWNLOAD EBOOK

The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Extended Reality and Metaverse
Extended Reality and Metaverse

Author: Timothy Jung

Publisher: Springer Nature

Published: 2023-03-10

Total Pages: 347

ISBN-13: 3031253906

DOWNLOAD EBOOK

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

Confronting Security and Privacy Challenges in Digital Marketing
Confronting Security and Privacy Challenges in Digital Marketing

Author: Pires, Paulo Botelho

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668489600

DOWNLOAD EBOOK

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Augmented Reality in Tourism, Museums and Heritage
Augmented Reality in Tourism, Museums and Heritage

Author: Vladimir Geroimenko

Publisher: Springer Nature

Published: 2021-04-24

Total Pages: 327

ISBN-13: 3030701980

DOWNLOAD EBOOK

This book provides extensive research into the use of augmented reality in the three interconnected and overlapping fields of the tourism industry, museum exhibitions, and cultural heritage. It is written by a virtual team of 50 leading researchers and practitioners from 16 countries around the world. The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites. Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology.

Futuristic Trends in Intelligent Manufacturing
Futuristic Trends in Intelligent Manufacturing

Author: K. Palanikumar

Publisher: Springer Nature

Published: 2021-05-31

Total Pages: 268

ISBN-13: 3030700097

DOWNLOAD EBOOK

This book shows how Industry 4.0 is a strategic approach for integrating advanced control systems with Internet technology enabling communication between people, products and complex systems. It includes processes such as machining features, machining knowledge, execution control, operation planning, machine tool selection and cutting tool. This book focuses on different articles related to advanced technologies, and their integration to foster Industry 4.0, being useful for researchers as well as industrialists to refer and utilize the information in production control.

Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality

Author: Timothy Jung

Publisher: Springer

Published: 2017-09-04

Total Pages: 374

ISBN-13: 3319640275

DOWNLOAD EBOOK

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation
Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Author: Suresh Kumar, Arumugam

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668468956

DOWNLOAD EBOOK

In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author: Akel, Gökhan

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 596

ISBN-13: 1668443821

DOWNLOAD EBOOK

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Privacy and Security Challenges in Location Aware Computing
Privacy and Security Challenges in Location Aware Computing

Author: Saravanan, P. Shanthi

Publisher: IGI Global

Published: 2021-04-23

Total Pages: 298

ISBN-13: 1799877582

DOWNLOAD EBOOK

Location-aware computing is a technology that uses the location (provides granular geographical information) of people and objects to derive contextual information. Today, one can obtain this location information free of cost through smartphones. Smartphones with location enabled applications have revolutionized the ways in which people perform their activities and get benefits from the automated services. It especially helps to get details of services in less time; wherever the user may be and whenever they want. The need for smartphones and location enabled applications has been growing year after year. Nowadays no one can leave without their phone; the phone seemingly becomes one of the parts of the human body. The individual can now be predicted by their phone and the identity of the phone becomes the person’s identity. Though there is a tremendous need for location-enabled applications with smartphones, the debate on privacy and security related to location data has also been growing. Privacy and Security Challenges in Location Aware Computing provides the latest research on privacy enhanced location-based applications development and exposes the necessity of location privacy preservation, as well as issues and challenges related to protecting the location data. It also suggests solutions for enhancing the protection of location privacy and therefore users’ privacy as well. The chapters highlight important topic areas such as video surveillance in human tracking/detection, geographical information system design, cyberspace attacks and warfare, and location aware security systems. The culmination of these topics creates a book that is ideal for security analysts, mobile application developers, practitioners, academicians, students, and researchers.