Sales Force Management
Sales Force Management

Author: Joseph F. Hair, Jr.

Publisher: John Wiley & Sons

Published: 2020-09-16

Total Pages: 544

ISBN-13: 1119702836

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The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

MATLAB For Dummies
MATLAB For Dummies

Author: John Paul Mueller

Publisher: John Wiley & Sons

Published: 2021-06-29

Total Pages: 503

ISBN-13: 1119796881

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Go from total MATLAB newbie to plotting graphs and solving equations in a flash! MATLAB is one of the most powerful and commonly used tools in the STEM field. But did you know it doesn’t take an advanced degree or a ton of computer experience to learn it? MATLAB For Dummies is the roadmap you’ve been looking for to simplify and explain this feature-filled tool. This handy reference walks you through every step of the way as you learn the MATLAB language and environment inside-and-out. Starting with straightforward basics before moving on to more advanced material like Live Functions and Live Scripts, this easy-to-read guide shows you how to make your way around MATLAB with screenshots and newly updated procedures. It includes: A comprehensive introduction to installing MATLAB, using its interface, and creating and saving your first file Fully updated to include the 2020 and 2021 updates to MATLAB, with all-new screenshots and up-to-date procedures Enhanced debugging procedures and use of the Symbolic Math Toolbox Brand new instruction on working with Live Scripts and Live Functions, designing classes, creating apps, and building projects Intuitive walkthroughs for MATLAB’s advanced features, including importing and exporting data and publishing your work Perfect for STEM students and new professionals ready to master one of the most powerful tools in the fields of engineering, mathematics, and computing, MATLAB For Dummies is the simplest way to go from complete newbie to power user faster than you would have thought possible.

Big C++
Big C++

Author: Cay S. Horstmann

Publisher: John Wiley & Sons

Published: 2020-08-04

Total Pages: 848

ISBN-13: 1119739675

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Big C++: Late Objects, 3rd Edition focuses on the essentials of effective learning and is suitable for a two-semester introduction to programming sequence. This text requires no prior programming experience and only a modest amount of high school algebra. It provides an approachable introduction to fundamental programming techniques and design skills, helping students master basic concepts and become competent coders. The second half covers algorithms and data structures at a level suitable for beginning students. Horstmann and Budd combine their professional and academic experience to guide the student from the basics to more advanced topics and contemporary applications such as GUIs and XML programming. More than a reference, Big C++ provides well-developed exercises, examples, and case studies that engage students in the details of useful C++ applications. Choosing the enhanced eText format allows students to develop their coding skills using targeted, progressive interactivities designed to integrate with the eText. All sections include built-in activities, open-ended review exercises, programming exercises, and projects to help students practice programming and build confidence. These activities go far beyond simplistic multiple-choice questions and animations. They have been designed to guide students along a learning path for mastering the complexities of programming. Students demonstrate comprehension of programming structures, then practice programming with simple steps in scaffolded settings, and finally write complete, automatically graded programs. The perpetual access VitalSource Enhanced eText, when integrated with your school’s learning management system, provides the capability to monitor student progress in VitalSource SCORECenter and track grades for homework or participation. *Enhanced eText and interactive functionality available through select vendors and may require LMS integration approval for SCORECenter.

Operations and Supply Chain Management
Operations and Supply Chain Management

Author: ROBERTA (ROBIN). TAYLOR RUSSELL (BERNARD W.)

Publisher:

Published: 2019-02

Total Pages: 0

ISBN-13: 9781119588290

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Russell and Taylor's Operations and Supply Chain Management, 9th Edition is designed to teach students how to analyze processes, ensure quality, create value, and manage the flow of information and products, while creating value along the supply chain in a global environment. Russell and Taylor explain and clearly demonstrate the skills needed to be a successful operations manager. Most importantly, Operations Management, 9th Edition makes the quantitative topics easy for students to understand and the mathematical applications less intimidating. Appropriate for students preparing for careers across functional areas of the business environment, this text provides foundational understanding of both qualitative and quantitative operations management processes.

Project Management in Practice
Project Management in Practice

Author: Samuel J. Mantel

Publisher: John Wiley & Sons

Published: 2011

Total Pages: 312

ISBN-13: 9780470646205

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Project Management in Practice, 4th Edition focuses on the technical aspects of project management that are directly related to practice.

Brief Java
Brief Java

Author: Cay S. Horstmann

Publisher: Wiley Global Education

Published: 2019-04-26

Total Pages: 933

ISBN-13: 1119499178

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Brief Java: Early Objects, 9th Edition focuses on the essentials of effective learning and is suitable for a two-semester introduction to programming sequence. This text requires no prior programming experience and only a modest amount of high school algebra. Objects and classes from the standard library are used where appropriate in early sections with coverage on object-oriented design starting in Chapter 8. This gradual approach allows students to use objects throughout their study of the core algorithmic topics, without teaching bad habits that must be un-learned later. Choosing the enhanced eText format allows students to develop their coding skills using targeted, progressive interactivities designed to integrate with the eText. All sections include built-in activities, open-ended review exercises, programming exercises, and projects to help students practice programming and build confidence. These activities go far beyond simplistic multiple-choice questions and animations. They have been designed to guide students along a learning path for mastering the complexities of programming. Students demonstrate comprehension of programming structures, then practice programming with simple steps in scaffolded settings, and finally write complete, automatically graded programs. The perpetual access VitalSource Enhanced eText, when integrated with your school’s learning management system, provides the capability to monitor student progress in VitalSource SCORECenter and track grades for homework or participation. Enhanced eText and interactive functionality available through select vendors and may require LMS integration approval for SCORECenter.

Professional Baking
Professional Baking

Author: Wayne Gisslen

Publisher: John Wiley & Sons

Published: 2004-04-06

Total Pages: 735

ISBN-13: 0471464279

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One of the most respected cookbooks in the industry - the 2002 IACP Cookbook Award Winner for Best Technical/Reference - "Professional Baking" brings aspiring pastry chefs and serious home bakers the combined talent of Wayne Gisslen and the prizewinning Le Corden Bleu in one volume. The revised Fourth Edition offers complete instruction in every facet of the baker's craft, offering more than 750 recipes - including 150 from Le Cordon Bleu - for everything from cakes, pies, pastries, and cookies to artisan breads. Page after page of clear instruction, the hallmark of all Gisslen culinary books, will help you master the basics - such as pate brisee and puff pastry -and confidently hone techniques for making spectacular desserts using spun sugar and other decorative work. More than 500 color photographs illustrate ingredients and procedures as well as dozens of stunning breads and finished desserts.

Visualizing Nutrition
Visualizing Nutrition

Author: Mary B. Grosvenor

Publisher: Wiley

Published: 2012-01-10

Total Pages: 672

ISBN-13: 9781118013809

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Visualizing Nutrition, 2nd Edition is intended for a one-term course in introductory Nutrition taught at both two- and four-year schools. This text offers students a valuable opportunity to identify and connect the central issues of nutritional science in a visual approach. The material provides students with the decision-making skills needed throughout their lifespan to navigate the myriad of choices they will face in promoting their good health and in preventing disease. As students apply the thought processes and decision-making skills learned throughout the course, they come to understand that there are not “good” foods and “bad” foods, but rather that each choice is only part of an overall healthy diet and that it is the sum of those choices that determines good nutrition. The new edition has been completely updated to include updated coverage and information on the latest Dietary Guidelines for Americans 2010 and all of the MyPlate information. (www.choosemyplate.gov)

Project Management
Project Management

Author: Jack R. Meredith

Publisher: John Wiley & Sons

Published: 2017-10-30

Total Pages: 546

ISBN-13: 1119369096

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Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.