Management du tourisme
Management du tourisme

Author: Jean-Pierre Lozato-Giotart

Publisher: Pearson Education France

Published: 2012

Total Pages: 397

ISBN-13: 2744075914

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La 4e de couv. indique : "Management du tourisme analyse les différentes composantes du secteur touristique : son poids dans l'économie, les formes multiples que prennent les activités touristiques, et l'impact sur le territoire nécessitent des pratiques de management spécifiques et adaptées. Chaque décision implique un grand nombre de paramètres : marchés, organisation des systèmes de production, environnements humains, sociaux, économiques et culturels... L'ouvrage les aborde selon une démarche progressive et structurée. Parmi les sujets couverts : Les contours de l'offre touristique : territoires, consommateurs et schémas de consommation, professionnels, marchés, types de produits et cycles de vie. ; Les techniques et les disciplines fondamentales du management du tourisme : analyse spatiale, marketing et comptabilité, méthodes et indicateurs de gestion utiles aussi bien aux entreprises qu'aux responsables territoriaux. ; Les aspects stratégiques et politiques : politiques de communication et de préservation du patrimoine, développement durable, gestion de la qualité et stratégies tarifaires. Abondamment illustré (schémas, graphiques, cartes), le livre inclut également un glossaire et de nombreux encadrés complémentaires. Les exercices et études de cas de fin de chapitre permettent aux lecteurs de mettre en pratique leurs connaissances. Cette nouvelle édition se distingue par : De nouvelles analyses sur les thématiques les plus récentes, telles le tourisme durable, l'e-tourisme et les types de risques auxquels les destinations touristiques sont de plus en plus souvent confrontées. ; L'analyse des principales évolutions en termes de destinations, d'équipements et de pratiques. ; L'actualisation de l'ensemble des données et des références bibliographiques et webographiques."

Food and Wine Tourism, 2nd Edition
Food and Wine Tourism, 2nd Edition

Author: Erica Croce

Publisher: CABI

Published: 2017-04-13

Total Pages: 265

ISBN-13: 1786391279

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This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.

The Routledge Handbook of Tourism Research
The Routledge Handbook of Tourism Research

Author: Cathy H.C. Hsu

Publisher: Routledge

Published: 2012-08-21

Total Pages: 458

ISBN-13: 1136338152

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The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.

Tourism in the City
Tourism in the City

Author: Nicola Bellini

Publisher: Springer

Published: 2016-08-29

Total Pages: 344

ISBN-13: 3319268775

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This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.

Key Challenges and Opportunities in Web Entrepreneurship
Key Challenges and Opportunities in Web Entrepreneurship

Author: Capatina, Alexandru

Publisher: IGI Global

Published: 2017-03-31

Total Pages: 312

ISBN-13: 1522524673

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The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality

Author: Marios Sotiriadis

Publisher: Emerald Group Publishing

Published: 2018-07-11

Total Pages: 470

ISBN-13: 178743530X

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This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-01-05

Total Pages: 1755

ISBN-13: 1522551883

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Tourist Destinations According to Stakeholder Strategies
Tourist Destinations According to Stakeholder Strategies

Author: Pierre Louart

Publisher: John Wiley & Sons

Published: 2024-07-19

Total Pages: 308

ISBN-13: 1394306288

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Tourist destinations are subject to the strategies and interactions of the people who reside in them, with complementary and sometimes conflicting interests. To ensure that these destinations remain competitive, Destination Management Organizations (DMOs) are tasked with stimulating cooperation between all partners (independents, organizations, networks). Tourist Destinations According to Stakeholder Strategies is based on a series of case studies that are analyzed and discussed from a dual geographical and managerial perspective. This enables us to extract operational typologies and propose recommendations for actors in the tourism sector. The authors have opted for an original and innovative name for the object of study, "Localized Tourism Systems" (LTS), thus emphasizing the triple aim of territorialization, tourism activities and actors that interact together in collective projects.

Shapes of Tourism Employment
Shapes of Tourism Employment

Author: Gwenaelle Grefe

Publisher: John Wiley & Sons

Published: 2020-07-16

Total Pages: 256

ISBN-13: 1119751330

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The ambition of this book is to propose a grid of reading able to illuminate the current HR transformations experienced by the big historical international companies of the sector of the tourism, carried away by what is known as the "3rd tourist revolution ". The latter is characterized by the combination of three main phenomena: internationalization, digitalization and hyper-personalization that refound the employment relationship between employers, unions and employees. Internationalization requires a renewal of business models heckled by the low-cost strategies of new operators provoking social reactions to the extent of perceived psychological disruptions, to question the validity of these same strategies. Digitization has opened the way to the disintermediation at the origin of the evolution of the trades front and back office. Finally, hyper-personalization and adaptation to new client behaviors justify the hegemony of soft skills for a redefined hospitality. In the end, the employee must constantly deal with often paradoxical injunctions (example: standardization of service protocols versus empowerment). A focus will be made on two specific branches: hotels and air transport which will each be part of a part. The topic will be illustrated by case studies and testimonials. The two coordinators of the book will draw on the contributions of researchers who collaborate with them in the framework of an international research program they pilot.

Mobilities and Hospitable Cities
Mobilities and Hospitable Cities

Author: Ezio Marra

Publisher: Cambridge Scholars Publishing

Published: 2018-04-18

Total Pages: 251

ISBN-13: 1527509729

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Urban life and mobility have been greatly affected by globalization and postmodernization. This international collection of essays investigates a number of significant issues in urban research, including urban governance, city branding and commodification, urban fears and safety, and the conservation of the urban ecosystem. Also explored are the changing lifestyles in the urban environment, the increasing importance of tourism in the economy of metropolitan areas, and the interdependence of tourism, cultural heritage and local communities. The volume offers a range of case studies exploring New York, Orlando, Paris, Barcelona, Lisbon, Venice and the imitations of the latter in Boston, Los Angeles, Las Vegas, and various Chinese towns. A specific section is devoted to other Italian cities, such as Rome, Florence, Naples, and Turin. It also provides an appendix detailing the “success story” of tourism degree programmes in European universities. The book is dedicated to the memory of Guido Martinotti, a leading Italian scholar widely known for his seminal contributions to urban sociology.