Digital Media and Innovation
Digital Media and Innovation

Author: Richard A. Gershon

Publisher: SAGE Publications

Published: 2016-02-11

Total Pages: 355

ISBN-13: 1483322548

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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Management and Innovation in the Media Industry
Management and Innovation in the Media Industry

Author: Cinzia Dal Zotto

Publisher: Edward Elgar Publishing

Published: 2008-12-28

Total Pages: 328

ISBN-13: 9781781959275

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This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.

Innovation Policies in the European News Media Industry
Innovation Policies in the European News Media Industry

Author: Hans van Kranenburg

Publisher: Springer

Published: 2017-02-15

Total Pages: 248

ISBN-13: 3319452045

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This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.

Handbook of Social Media Management
Handbook of Social Media Management

Author: Mike Friedrichsen

Publisher: Springer Science & Business Media

Published: 2013-05-28

Total Pages: 858

ISBN-13: 3642288979

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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Public Media Management for the Twenty-First Century
Public Media Management for the Twenty-First Century

Author: Michał Głowacki

Publisher: Routledge

Published: 2013-10-15

Total Pages: 336

ISBN-13: 1135138397

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This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

Media Innovation and Entrepreneurship
Media Innovation and Entrepreneurship

Author: Michelle Ferrier

Publisher:

Published: 2017-10-24

Total Pages:

ISBN-13: 9781989014004

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Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Innovators in Digital News
Innovators in Digital News

Author: Lucy Küng

Publisher: Bloomsbury Publishing

Published: 2015-07-16

Total Pages: 108

ISBN-13: 0857739964

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News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.

Making Media
Making Media

Author: Mark Deuze

Publisher: Amsterdam University Press

Published: 2019-01-23

Total Pages: 495

ISBN-13: 904855070X

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'Making Media' uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries. Specific topics highlighted: the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries. Open Uva Course The University of Amsterdam has a open course around the book. The course offers a review of the key readings and debates in media production studies.

Product Innovation Through Knowledge Management and Social Media Strategies
Product Innovation Through Knowledge Management and Social Media Strategies

Author: Alok Kumar Goel

Publisher: Business Science Reference

Published: 2015-11-06

Total Pages: 0

ISBN-13: 9781466696075

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This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.

Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Author: Creative Social

Publisher: Lulu.com

Published: 2014-08-20

Total Pages: 296

ISBN-13: 0956608337

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- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.