Learn how to avoid developing a bad reputation or revealing too much personal information on the internet. This book will challenge students' prior knowledge of Internet safety and help them adopt better habits, both academically and personally. By learning these foundational skills so early, students will be able to build upon them as technology inevitably advances.
Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free. Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone?
Unlock the secrets to thriving in the digital age with "Internet Etiquette for Teenagers"! This must-read guide is packed with invaluable tips and real-world advice to help you navigate the online world with confidence and respect. Dive into engaging chapters that reveal the dos and don'ts of social media, how to protect your privacy, build positive online relationships, and leave a lasting, positive digital footprint. Whether you're posting on Instagram, chatting with friends, or exploring new online communities, this book empowers you to make smart, respectful choices. With relatable examples and easy-to-follow guidelines, you'll learn how to communicate effectively, avoid common pitfalls, and stand out as a responsible digital citizen. "Internet Etiquette for Teenagers" is more than just a book—it's your essential roadmap to mastering the internet and making a positive impact online. Get ready to transform your online experience and become the savvy, respectful internet user you were meant to be. Grab your copy today and start your journey to digital excellence!
Lead for efficacy in these disruptive times! Just as the digital landscape is constantly evolving, the second edition of Digital Leadership moves past trends and fads to focus on the essence of leading innovative change in education now and in the future. As society and technology evolve at what seems a dizzying pace, the demands on leaders are changing as well. With a greater emphasis on leadership dispositions, this revamped edition also features New structure and organization emphasizing the interconnectivity of the Pillars of Digital Leadership to drive sustainable change Innovative strategies and leadership practices that enhance school culture and drive learning improvement Updated vignettes from digital leaders who have successfully implemented the included strategies New online resources, informative graphics, and end of chapter guiding questions Now is the time to embrace innovation, technology, and flexibility to create a learning culture that provides students with 21st century critical competencies!
This book tackles the wider picture, addressing the social, cultural, economic, political and commercial aspects of schools and schooling in the digital age, offering to make sense of what happens, and what does not happen, when the digital and the educational come together in the guise of schools technology.
"The Digital Mystique is a comprehensive look at what digital media has done to our society and how to navigate this new digital age in a positive way"--
Digital technology has changed the parenting territory dramatically in recent years. Suddenly we've been tasked with preparing kids to be safe, happy and successful, not just in the real world, but in the online world as well. Martine Oglethorpe is part of a new breed of parenting educator who nimbly stays abreast of technology changes while keeping one foot firmly grounded in the timeless ways that make families strong.Martine skilfully combines her professional expertise with the lived experience gained by guiding her own children down the pathway to being skilled, savvy digital citizens. In these pages lies the blueprint for parenting kids in the digital age. It shares how to be engaged in the digital lives of our children without being overbearing or burdensome; to know when to tread lightly as a parent and when care and caution need to be taken.
"GRASPED Green Thumb, Digital Footprint: Cultivating Your Brand in the Urban Jungle of Internet Marketing" blends the art of urban gardening with digital marketing strategies to help brands flourish in the competitive online landscape. This book draws a parallel between nurturing a garden and nurturing a brand, offering a fresh perspective on brand growth, strategic planning, and the importance of adaptability and sustainability in marketing. It's perfect for entrepreneurs, marketers, and anyone interested in leveraging innovative and sustainable practices to grow their brand's online presence. The USP of "GRASPED Green Thumb, Digital Footprint" is its creative approach to digital marketing through the metaphor of urban gardening. It stands out by showing how the principles of gardening—such as patience, care, and growth—can be applied to develop a thriving brand online. This book provides actionable insights into cultivating a digital presence that is both impactful and sustainable, making it a must-read for those looking to differentiate their marketing strategy in the crowded digital space. "GRASPED Green Thumb, Digital Footprint" embarks on a journey to explore the symbiotic relationship between the nurturing practices of urban gardening and the strategic implementation of internet marketing. The book aims to provide readers with innovative strategies for growing their brand's online presence, using urban gardening as a metaphor for careful planning, nurturing, and adaptation. Designed for marketers, entrepreneurs, and anyone interested in innovative and sustainable brand growth, it offers a unique lens through which to view the challenges and opportunities of digital marketing.
A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world
