Magic of Sponsorship
Author: Nar-Anon FGH, Inc.
Publisher: Nar-Anon Family Groups, Inc.
Published: 2022-01-03
Total Pages: 39
ISBN-13:
DOWNLOAD EBOOKThis booklet offers insight into the special relationship we call sponsorship.
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Sponsorship-a Magic Formula for a Brand?
Author:
Publisher:
Published: 2012
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKWhat Sponsors Want: An Inspirational Guide For Event Marketers
Author: Mark Harrison
Publisher: World Scientific
Published: 2020-08-27
Total Pages: 301
ISBN-13: 9811219036
DOWNLOAD EBOOKThis book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Sports Sponsorship
Author: John A. Fortunato
Publisher: McFarland
Published: 2013-08-03
Total Pages: 227
ISBN-13: 1476602905
DOWNLOAD EBOOKThis book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Big Al’s MLM Sponsoring Magic
Author: Tom “Big Al” Schreiter
Publisher: Fortune Network Publishing Inc.
Published: 2019-12-06
Total Pages: 85
ISBN-13: 1892366142
DOWNLOAD EBOOKWhat should a new distributor do first? So much for the new distributor to learn, only part-time hours, but they need to build quickly. MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand-new Distributor Joe. "Big Al" teaches Distributor Joe a very basic system to get to 100 distributors fast. Using just a few contacts and a very simple, rejection-free appointment and presentation system, Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor get his first network marketing distributor makes it easy to build deep. In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. You’ll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing. Every new person deserves instant success in MLM, so why not use this easy system to get them started fast? Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Al’s MLM Sponsoring Magic: How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys. What a great way to start off a new distributor's career, with this easy-to-read book. Order your copy now!
The Magic Fish
Author: Trung Le Nguyen
Publisher: Random House Graphic
Published: 2020-10-13
Total Pages: 257
ISBN-13: 1984851594
DOWNLOAD EBOOKNAMED ONE OF THE BEST BOOKS OF THE YEAR by New York Public Library • Kirkus Reviews • Booklist • Publishers Weekly In this gorgeous debut graphic novel, fairy tales are the only way one boy can communicate with his Vietnamese immigrant parents. But how will he find the words to tell them that he’s gay? A powerful read about family, identity and the enduring magic of stories. “One of the most astounding graphic novels of the year" –Entertainment Weekly Tien and his mother may come from different cultures—she’s an immigrant from Vietnam still struggling with English; he’s been raised in America—but through the fairy tales he checks out from the local library, those differences are erased. But as much as Tien’s mother’s English continues to improve as he reads her tales of love, loss, and travel across distant shores, there’s one conversation that still eludes him—how to come out to her and his father. Is there even a way to explain what he’s going through in Vietnamese? And without a way to reveal his hidden self, how will his parents ever accept him? This beautifully illustrated graphic novel speaks to the complexity of family and how stories can bring us together even when we don’t know the words. “A lyrical masterpiece.” –BuzzFeed
Mentoring and Sponsoring
Author: Maria Angela Capello
Publisher: Springer Nature
Published: 2020-11-11
Total Pages: 331
ISBN-13: 3030594335
DOWNLOAD EBOOKThis book is a compilation of very personal approaches to mentoring and sponsoring, breaking the stereotypes of seniority, age or experience. The authors have provided a platform to understand that mentoring and especially sponsoring are in fact a win-win relation, in which both sides, mentors and mentees; and sponsors and sponsored individuals learn from each other, enhancing their career paths. How they managed to create a growth space for themselves and their teams through mentoring and sponsoring, is a story of professional leadership. They shared a privileged outlook to understand the root causes of barriers, as well as to envision plausible solutions for difficult career crossroads, in which mentorship or sponsoring was key to steer step changes. The authors propose not only their vision, but a remarkable collection of unfiltered interviews with young and renown professionals in many sectors, from photography to music, research, sports, energy, and more, completing a vision of what is key for both sides of the equation pertinent to mentoring and sponsoring: the givers and the receivers. They explain what is needed to gain the most out of the mentoring and sponsoring loops, with their own career stories. Success is supported by many factors, in which the most important are the technical competency and performance aligned with resilience. However, in the long path of a career, mentors and particularly sponsors play a foundational and frequently a changing-life role, improving our perspective or triggering reflections and actions that benefitted our journeys at work and in life. This book provides insights on what works for an effective mentoring and sponsoring process. It is useful for all professionals, especially those starting their career journeys.
The Sponsorship Handbook
Author: Pippa Collett
Publisher: John Wiley & Sons
Published: 2011-03-28
Total Pages: 264
ISBN-13: 0470979844
DOWNLOAD EBOOKThe Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
What Sponsors Want
Author: Mark Harrison
Publisher:
Published: 2020
Total Pages: 301
ISBN-13: 9789811219023
DOWNLOAD EBOOKThis book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
