Dictionary of Marketing Communications
Dictionary of Marketing Communications

Author: Norman A. P. Govoni

Publisher: SAGE

Published: 2004

Total Pages: 260

ISBN-13: 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Macmillan Dictionary of Marketing & Advertising
Macmillan Dictionary of Marketing & Advertising

Author: Michael J. Baker

Publisher: New York : Nichols Publishing Company

Published: 1984

Total Pages: 234

ISBN-13:

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Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

Marketing
Marketing

Author: Michael Baker

Publisher: Macmillan Education AU

Published: 1998

Total Pages: 564

ISBN-13: 9780732952112

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"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.

The Brand Glossary
The Brand Glossary

Author: Interbrand

Publisher: Springer

Published: 2006-09-19

Total Pages: 142

ISBN-13: 0230626408

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Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

Understanding Business
Understanding Business

Author: David Barnes

Publisher: Psychology Press

Published: 2001

Total Pages: 240

ISBN-13: 9780415238618

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Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.

The Marketing Book
The Marketing Book

Author: Michael Baker

Publisher: Routledge

Published: 2012-05-04

Total Pages: 867

ISBN-13: 1136356916

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This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.