Luxury World
Luxury World

Author: Mark Tungate

Publisher: Kogan Page Publishers

Published: 2009-10-03

Total Pages: 256

ISBN-13: 0749458569

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The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Luxury Brand Management
Luxury Brand Management

Author: Michel Chevalier

Publisher: John Wiley & Sons

Published: 2012-05-18

Total Pages: 249

ISBN-13: 1118171799

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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

Luxury Escapes: Indulge in the World's Best Experiences
Luxury Escapes: Indulge in the World's Best Experiences

Author: Jepson V. Watkins

Publisher: Book Lovers HQ

Published: 2024-08-02

Total Pages: 187

ISBN-13:

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Embark on a journey into unparalleled luxury with "Luxury Escapes: Indulge in the World's Best Experiences." This book is your gateway to discovering opulent travel experiences that redefine sophistication and comfort. Whether you dream of lounging on the pristine beaches of the Maldives, exploring the cultural richness of Kyoto, or dining in Michelin-starred restaurants, this book provides the ultimate guide to traveling in style. "Luxury Escapes" is your exclusive passport to the world's most coveted destinations, from the glamorous French Riviera to the secluded islands of the Seychelles. Immerse yourself in a handpicked selection of five-star hotels, boutique resorts, and private villas, each offering a unique blend of luxury and comfort. Delve into the world of gourmet dining with insider tips on hidden gem restaurants, private chef experiences, and food festivals that will leave you feeling like a privileged connoisseur. For those with a thirst for adventure, this book is a treasure trove of unique experiences and bespoke activities. Whether it's a private safari in the heart of Africa, a luxury yacht charter through the azure waters of the Mediterranean, or a breathtaking hot air balloon ride over the African savannah, "Luxury Escapes" is your guide to turning every moment into an extraordinary adventure. What you will find in this book: Insider guides to the world's most luxurious destinations Tips for choosing the perfect accommodation, from overwater bungalows to historic castles Gourmet experiences, including Michelin-starred dining and exclusive food tours Wellness retreats and holistic therapies for ultimate relaxation Exclusive shopping experiences with personal stylists and bespoke tailoring High-end adventure activities, from private safaris to luxury train journeys Practical advice for planning and enjoying your luxury travels "Luxury Escapes" is more than a travel guide; it's an invitation to elevate your adventures to new heights. Discover how to travel the world with elegance, comfort, and style, creating memories that will last a lifetime. Whether you're an experienced luxury traveler or dreaming of your first opulent getaway, this book is your ultimate companion to the world's best experiences.

Pure Luxury
Pure Luxury

Author: Driss Fatih

Publisher: Images Publishing

Published: 2012

Total Pages: 350

ISBN-13: 1864704969

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A book showcasing luxury houses around the world.

Luxury Toys
Luxury Toys

Author: Patrice Farameh

Publisher: teNeues

Published: 2008

Total Pages: 113

ISBN-13: 3832792546

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Objects of desire--Ultimate engines--Mega yachts--Ultimate homes--Luxury air travel.

'Luxury' Fleet: (RLE The First World War)
'Luxury' Fleet: (RLE The First World War)

Author: Holger H. Herwig

Publisher: Routledge

Published: 2014-04-24

Total Pages: 303

ISBN-13: 1317703650

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Originally published in 1980 ‘Luxury’ Fleet (the phrase was Winston Churchill’s) was the first history of the Imperial German navy from 1888 to 1918. After tracing the historical background to German naval ambitions, the first two sections of the book analyse Admiral Tirpitz’s programme of building a battle fleet strong enough to engage the Royal Navy in the North Sea. The author shows the fleet in its European setting and describes the warships and the attitudes of the officer corps and seamen. The final section of the book discusses the tactical deployment of the German fleet during the First World War, both in home waters and overseas; and it weighs the balance between those who supported fleet actions in preference to those who favoured cruiser and submarine warfare.

Empire of Pleasures
Empire of Pleasures

Author: Andrew Dalby

Publisher: Psychology Press

Published: 2002

Total Pages: 350

ISBN-13: 9780415280730

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An evocative survey of the sensory culture of the Roman Empire, showing how the Romans themselves depicted their food, wine and entertainments in literature and in art.

The World in Play
The World in Play

Author: Timothy B. Husband

Publisher: Metropolitan Museum of Art

Published: 2016-01-20

Total Pages: 138

ISBN-13: 1588396088

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In the late Middle Ages and early modern times, card playing was widely enjoyed at all levels of society. The playing cards in this engaging volume are unique works of art that illuminate the transition from late medieval to early modern Europe, a period of tumultuous social, artistic, economic, and religious change. Included are the most important luxury decks of hand-painted European playing cards that have survived, as well as a selection of hand-colored woodblock cards, engraved cards, and tarot packs. The casts of characters they illustrate range from royals to commoners. Many feature animals such as falcons and hounds, while other portray such diverse objects as acorns, helmets, or coins. This is the only study of its kind in English and the only one in a generation in any language. The insightful narrative by Timothy B. Husband discusses the significance of playing cards in the secular art of the period and also recounts the varied stories they tell, conjuring the customs and facts of life of the time. Little is known abut the games played with these cards, but as Husband notes: "The playing out of a hand of cards can be seen as a microcosmic reflection of the ever-changing world around us—a world in play—a view that the creators of the cards under discussion here would seem to have shared.

Luxury Selling
Luxury Selling

Author: Francis Srun

Publisher: Springer

Published: 2017-04-07

Total Pages: 245

ISBN-13: 3319455257

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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.