Luxurious Networks
Luxurious Networks

Author: Yulian Wu

Publisher: Stanford University Press

Published: 2017-01-04

Total Pages: 316

ISBN-13: 1503600793

DOWNLOAD EBOOK

From precious jade articles to monumental stone arches, Huizhou salt merchants in Jiangnan lived surrounded by objects in eighteenth-century China. How and why did these businessmen devote themselves to these items? What can we learn about eighteenth-century China by examining the relationship between merchants and objects? Luxurious Networks examines Huizhou salt merchants in the material world of High Qing China to reveal a dynamic interaction between people and objects. The Qianlong emperor purposely used objects to expand his influence in economic and cultural fields. Thanks to their broad networks, outstanding managerial skills, and abundant financial resources, these salt merchants were ideal agents for selecting and producing objects for imperial use. In contrast to the typical caricature of merchants as mimics of the literati, these wealthy businessmen became respected individuals who played a crucial role in the political, economic, social, and cultural world of eighteenth-century China. Their life experiences illustrate the dynamic relationship between the Manchu and Han, central and local, and humans and objects in Chinese history.

Luxury Online
Luxury Online

Author: Uché Okonkwo

Publisher: Springer

Published: 2010-02-26

Total Pages: 330

ISBN-13: 0230248330

DOWNLOAD EBOOK

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Luxury Retail and Digital Management
Luxury Retail and Digital Management

Author: Michel Chevalier

Publisher: John Wiley & Sons

Published: 2020-03-17

Total Pages: 317

ISBN-13: 1119542359

DOWNLOAD EBOOK

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Kapferer on Luxury
Kapferer on Luxury

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2015-03-03

Total Pages: 240

ISBN-13: 0749474378

DOWNLOAD EBOOK

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

Building Consumer-Brand Relationship in Luxury Brand Management
Building Consumer-Brand Relationship in Luxury Brand Management

Author: Rodrigues, Paula

Publisher: IGI Global

Published: 2020-10-23

Total Pages: 318

ISBN-13: 179984370X

DOWNLOAD EBOOK

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

The Luxury Strategy
The Luxury Strategy

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2012-09-03

Total Pages: 408

ISBN-13: 0749464925

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Living the Good Life
Living the Good Life

Author: Elif Akçetin

Publisher: BRILL

Published: 2017-10-02

Total Pages: 591

ISBN-13: 9004353453

DOWNLOAD EBOOK

Eighteenth-century consumers of the Qing and Ottoman empires had access to an increasingly diverse array of goods, from home furnishings to fashionable clothes and new foodstuffs. While this tendency was of shorter duration and intensity in the Ottoman world, some urbanites of the sultans’ realm did enjoy silks, coffee, and Chinese porcelain. By contrast, a vibrant consumer culture flourished in Qing China, where many consumers flaunted their fur coats and indulged in gourmet dining. Living the Good Life explores how goods furthered the expansion of social networks, alliance-building between rulers and regional elites, and the expression of elite, urban, and gender identities. The scholarship in the present volume highlights the recently emerging “material turn” in Qing and Ottoman historiographies and provides a framework for future research. Contributors: Arif Bilgin, Michael G. Chang, Edhem Eldem, Colette Establet, Antonia Finnane, Selim Karahasanoglu, Lai Hui-min, Amanda Phillips, Hedda Reindl-Kiel, Martina Siebert, Su Te-Cheng, Joanna Waley-Cohen, Wang Dagang, Wu Jen-shu, Yıldız Yılmaz, and Yun Yan.

Slaves of the Emperor
Slaves of the Emperor

Author: David C. Porter

Publisher: Columbia University Press

Published: 2023-12-26

Total Pages: 500

ISBN-13: 0231559550

DOWNLOAD EBOOK

Shortlisted, 2024 Wallace K. Ferguson Prize, Canadian Historical Association China’s last imperial dynasty governed a vast and culturally diverse territory, encompassing a wide range of local political systems and regional elites. But the Qing empire was built and held together by a single imperial elite: the more than two million members of the hereditary Eight Banner system who were at the core of both the military and the bureaucracy. The banner population was multiethnic, linked by shared membership in a clearly demarcated status group defined in law and administrative practice. Banner people were bound to the court by an exchange of loyal service for institutionalized privilege, a relationship symbolically conceptualized as one of slave to master. Slaves of the Emperor explores the Qing approach to one of the fundamental challenges of early modern state-building: how to develop an effective bureaucracy with increasing administrative capacity to govern a growing polity while retaining the loyalty of the ruling family’s most important supporters. David C. Porter traces how the banner system created a service elite through its processes of incorporating new members, its employment of bannermen as technical specialists, its imposition of service obligations on women as well as men, and its response to fiscal and ideological challenges. Placing Qing practices in comparative perspective, he uncovers crucial parallels to similar institutions in Tokugawa Japan, imperial Russia, and the Ottoman Empire. Slaves of the Emperor provides a new framework for understanding the structure and function of elites both in China and across Eurasia in the early modern period.