Television in the Olympics
Television in the Olympics

Author: Miquel de Moragas Spa

Publisher: James F. Larson

Published: 1995

Total Pages: 300

ISBN-13: 9780861965380

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This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.

Entrevistas Cubanas
Entrevistas Cubanas

Author: Felipe Arocena

Publisher: McFarland

Published: 2004-03-01

Total Pages: 180

ISBN-13: 9780786480173

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Drawing on the personal experiences and observations of Cubans living both in Cuba and in Miami, this informative study provides a close-up look at Cuban society and culture, examining what life is like for the Cuban people after nearly fifty years of Castro's rule, how Cubans living in the United States manage, and the relationship between the two groups of Cubans.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author: Hernández-Santaolalla, Víctor

Publisher: IGI Global

Published: 2020-04-24

Total Pages: 457

ISBN-13: 1799831205

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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Mensajes redondos
Mensajes redondos

Author: Jordi Vilagut

Publisher: Editorial Almuzara

Published: 2011-11

Total Pages: 219

ISBN-13: 8483566486

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Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.

Media Events in a Global Age
Media Events in a Global Age

Author: Nick Couldry

Publisher: Routledge

Published: 2009-10-16

Total Pages: 315

ISBN-13: 1135278555

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The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. Media Events gives readers an understanding of the major debates in this high-profile area of media and cultural research.