From Cows to Concrete

From Cows to Concrete

Author: Rachel Surls

Publisher: Angel City Press

Published: 2016-05-14

Total Pages:

ISBN-13: 9781626400313

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What? Los Angeles was the original wine country of California, leading the state's wine production for more than a century? Los Angeles County was the agricultural center of North America until the 1950s? And where today's freeways soar, cows calmly chewed their cud? How could that be? Los Angeles, the capital of asphalt and Klieg lights, was once a paradise filled with grapevines and bovines, so abundant with Nature's gifts that no one could imagine a more pastoral place? Los Angeles County was the center of an agricultural empire. Today, it is the nation's most populous urban metropolis. What happened? Where did the green go? As Americans connect with gardens, farmers markets, and urban farms, most are unaware that each of these activities have deep roots in Los Angeles, and that the healthy food they savor literally had its roots in L.A. This book is for all who treasure the country's agrarian history.


Understanding Ethnic Media

Understanding Ethnic Media

Author: Matthew D. Matsaganis

Publisher: SAGE Publications

Published: 2010-05-27

Total Pages: 337

ISBN-13: 1483342867

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This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes. Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research. Key Features: A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselves—not just how they are represented in or by the media. An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization. An international focus: Provides readers with comparative examples from around the world. A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers′ lived experiences through real-world case studies. A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.


Real-world Media Ethics

Real-world Media Ethics

Author: Philippe Perebinossoff

Publisher: Taylor & Francis

Published: 2008

Total Pages: 352

ISBN-13: 0240809211

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The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count. . Please visit the companion website. This site showcases interviews about the television and entertainment industries, demonstrating ethical principles in practice http://booksite.focalpress.com/Perebinossoff (access to the companion site requires registration using the unique access code printed in the back of the book) . Get the inside scoop on ethics from a former ABC executive . Ethical principles are discussed on a case-by-case basis, enabling students and media professionals to evaluate ethical situations on their own . Four industry practitioners share their experiences and responses to sticky ethical situations. Contributions by: Carol Ames, Jeffrey Brody, Brian Gross, and Martin P. Carlson .-


The Facts of the Matter

The Facts of the Matter

Author: David Parish

Publisher: Greenleaf Book Group

Published: 2018-08-31

Total Pages: 198

ISBN-13: 1626344809

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Too Green to Be True? Does all the positive press about hybrid cars, alternative fuels, and the next ''green'' must-have product sound too good to be true? Well, maybe it is. In The Facts of the Matter, Alaskan author David Parish provides a clear explanation of the environmental, technology, energy, and resources issues we face and shows how readers can move politicians, regulators, environmental groups, media, and businesses to truly take the action society needs to prosper. ​Parish helps readers cut through the noise and focus on an optimistic approach to green issues. He argues that the best way to conserve the planet and ourselves is the natural convergence of smart natural resource development with improving the lives of the growing population. The Facts of the Matter is the basis for a conversation, based on solutions rather than rhetoric, and will cause a rethinking of our biases—to the benefit of the greater good.


Media Literacy

Media Literacy

Author: W. James Potter

Publisher: SAGE Publications, Incorporated

Published: 2021-01-20

Total Pages: 505

ISBN-13: 1071814478

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Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon. Also of Interest Seven Skills of Media Literacy, also by Potter, provides readers with the practical guidance they need to make substantial improvements on seven major skills. Bundle the supplement with Media Literacy, Tenth Edition for even more savings.


Media/Society

Media/Society

Author: David Croteau

Publisher: SAGE Publications

Published: 2021-06-03

Total Pages: 521

ISBN-13: 1071819313

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Media/Society: Technology, Industries, Content, and Users helps students understand the relationship between media and society and gets them to think critically about recent media developments.


Gender, Race, and Class in Media

Gender, Race, and Class in Media

Author: Bill Yousman

Publisher: SAGE Publications

Published: 2020-07-24

Total Pages: 769

ISBN-13: 1544393458

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"Incisive analyses of mass media - including such forms as talk shows, MTV, the internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption. Throughout, Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class"--