Firmin
Firmin

Author: Sam Savage

Publisher: Delta

Published: 2011-08-24

Total Pages: 178

ISBN-13: 0307805093

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In the basement of a Boston bookstore, Firmin is born in a shredded copy Finnegans Wake, nurtured on a diet of Zane Grey, Lady Chatterley’s Lover, and Jane Eyre (which tastes a lot like lettuce). While his twelve siblings gnaw these books obliviously, for Firmin the words, thoughts, deeds, and hopes—all the literature he consumes—soon consume him. Emboldened by reading, intoxicated by curiosity, foraging for food, Firmin ventures out of his bookstore sanctuary, carrying with him all the yearnings and failings of humanity itself. It’s a lot to ask of a rat—especially when his home is on the verge of annihilation. A novel that is by turns hilarious, tragic, and hopeful, Firmin is a masterpiece of literary imagination. For here, a tender soul, a vagabond and philosopher, struggles with mortality and meaning—in a tale for anyone who has ever feasted on a book…and then had to turn the final page. NOTE: This edition does not include illustrations.

Killer Brands
Killer Brands

Author: Frank Lane

Publisher: Simon and Schuster

Published: 2007-04-12

Total Pages: 175

ISBN-13: 1440516804

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In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

Language – The Loaded Weapon
Language – The Loaded Weapon

Author: Dwight Bolinger

Publisher: Routledge

Published: 2021-09-27

Total Pages: 264

ISBN-13: 1000418898

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First published in 1980 and now reissued for the first time as a Routledge Linguistics Classic, Language – The Loaded Weapon is at once an introduction to and a critique of everything we know, or think we know, about language. This classic text explains in simple terms the essentials of linguistic form and meaning, and applies them to illuminate questions touching on issues related to: correctness; truth; class and dialect; manipulation through advertising and propaganda; sexual and other discrimination; and official obfuscation and the maintenance of power. Bolinger notes that our deepest societal problems are entangled with language, raising questions such as: What kind of English should be taught, or should there be no standard at all? What are the verbal persuasions of technology doing to our children? Which way does information flow, what are its biases, when does it inform and when conceal, and who benefits? Are the people who consider themselves experts in these matters as expert as they pretend to be? In this seminal work, Bolinger addresses all of these concerns in a way which remains as relevant to us today as it was when it was first written. With a new foreword by James Paul Gee, situating and contextualising the text in the present day, this book is essential reading for anyone with an interest in understanding how language has shaped the world we live in.

The Chemical Century
The Chemical Century

Author: Richard J. Sundberg

Publisher: CRC Press

Published: 2017-03-31

Total Pages: 520

ISBN-13: 1315342030

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This fascinating new volume provides a comprehensive yet concise overview of the chemical aspects of some of the major innovations and changes that occurred during the 20th century, relating chemical structures and properties to real-life applications. Developed for a course taught by the author for several years at UVA, the author covers the important and consequential developments in chemistry and explains their everyday, real-life applications. These include such topics as consumer products, fossil fuel use, polymers, agriculture, food production, nutrition, explosives, and drugs. The section Molecular Biology and Its Applications includes examples of the application of biotechnology and genetic engineering.