Logos Redesigned
Logos Redesigned

Author: David E. Carter

Publisher: Harper Collins

Published: 2005-07-05

Total Pages: 196

ISBN-13: 0060748052

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A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

Recycling and Redesigning Logos
Recycling and Redesigning Logos

Author: Michael Hodgson

Publisher: Rockport Publishers

Published: 2010-09-01

Total Pages: 197

ISBN-13: 1610580699

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Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Redesigning Logos
Redesigning Logos

Author: Sahoqiang Wang

Publisher: Hoaki

Published: 2024

Total Pages: 0

ISBN-13: 9788419220783

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A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world In today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Redesigning Logos
Redesigning Logos

Author: Wang Shaoqiang

Publisher:

Published: 2020

Total Pages: 0

ISBN-13: 9789887449249

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"At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution."--From Amazon website.

Architectural Logos
Architectural Logos

Author:

Publisher:

Published: 2019

Total Pages: 108

ISBN-13: 9780993581281

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Architectural Logos' contains a wonderful selection of logos, trademarks, and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs, and doors. The book is a collection of work from some of the most talented designers around the world including Anagrama, Bond Creative Agency, Civilization, Fuzzco, Garbett, Grand Deluxe, Stefan Kanchev, Lundgren+Lindqvist, Richard Robinson Design, and many more.

The New Big Book of Logos
The New Big Book of Logos

Author: David E. Carter

Publisher: Harper Collins

Published: 2003-08-14

Total Pages: 383

ISBN-13: 0060567554

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Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.

Draplin Design Co.
Draplin Design Co.

Author: Aaron James Draplin

Publisher: Abrams

Published: 2016-05-17

Total Pages: 834

ISBN-13: 1613129963

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A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.

999 Logo Design Elements
999 Logo Design Elements

Author: Daniel Donnelly

Publisher:

Published: 2011

Total Pages: 212

ISBN-13: 1610580311

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Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Blowing Up the Brand
Blowing Up the Brand

Author: Melissa Aronczyk

Publisher: Peter Lang

Published: 2010

Total Pages: 352

ISBN-13: 9781433108679

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"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

The Art Of Innovation
The Art Of Innovation

Author: Tom Kelley

Publisher: Profile Books

Published: 2016-06-16

Total Pages: 365

ISBN-13: 1847656781

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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.