Author:

Publisher: IICA

Published:

Total Pages: 72

ISBN-13:

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Marketing and Smart Technologies

Marketing and Smart Technologies

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2019-11-28

Total Pages: 484

ISBN-13: 9811515646

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


Computer Science and Health Engineering in Health Services

Computer Science and Health Engineering in Health Services

Author: José Antonio Marmolejo-Saucedo

Publisher: Springer Nature

Published: 2021-02-24

Total Pages: 249

ISBN-13: 3030698394

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This book constitutes the refereed post-conference proceedings of the 4th International Conference on Computer Science and Health Engineering in Health Services. Due to COVID-19 pandemic the conference was held virtually. The 16 full papers presented were carefully reviewed and selected from 39 submissions. The papers highlight the latest research innovations and applications of algorithms designed for optimization applications within the fields of science, computer science, engineering, information technology, economics, and health systems.


The Really, Truly, Honest-to-Goodness One-Pot Cookbook

The Really, Truly, Honest-to-Goodness One-Pot Cookbook

Author: Jesse Ziff Cool

Publisher: Chronicle Books

Published: 2006-08-24

Total Pages: 362

ISBN-13: 9780811845007

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You know those cookbooks that say they're one-pot, but somehow you are left with a pile of dishes? Well, this is the real thing: 65 fabulous recipes that truly need just one pot and only one pot (or skillet, saut pan, or Dutch oven), start to finish. Included are dishes for family suppers like Moroccan Chicken with Couscous, or larger gathering with companyBraised Chipotle-Orange Pork with Yams. Cookbook author, chef, and one-pot enthusiast Jesse Ziff Cool braised, stir-fried, steamed, stewed, and simmered to perfection such delectable dishes as Short Ribs with Steamed Vegetables (the vegetables are ingeniously steamed on top of the ribs during the last few minutes of cooking), and Any Season Stir-Fry with Orange, Ginger, and Lemongrass. Recipes also offer suggestions for variations to either lighten up a dish or, when everyone is really hungry, make it more substantial. Plus there are plenty of tips for choosing the perfect pot, techniques on proper timing, and do-ahead strategies to make the prep as easy as the clean up.


Strategic Thinking

Strategic Thinking

Author: Cornelis A. De Kluyver

Publisher: Pearson Educación

Published: 2000

Total Pages: 220

ISBN-13: 9789879460597

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"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.


Operations Management

Operations Management

Author: Antonella Petrillo

Publisher: BoD – Books on Demand

Published: 2021-03-03

Total Pages: 382

ISBN-13: 1838811877

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Global competition has caused fundamental changes in the competitive environment of the manufacturing and service industries. Firms should develop strategic objectives that, upon achievement, result in a competitive advantage in the market place. The forces of globalization on one hand and rapidly growing marketing opportunities overseas, especially in emerging economies on the other, have led to the expansion of operations on a global scale. The book aims to cover the main topics characterizing operations management including both strategic issues and practical applications. A global environmental business including both manufacturing and services is analyzed. The book contains original research and application chapters from different perspectives. It is enriched through the analyses of case studies.


Export Manager

Export Manager

Author: Luca Gatto

Publisher: EGEA spa

Published: 2024-05-23T00:00:00+02:00

Total Pages: 226

ISBN-13: 8823888069

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In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and man-age the export of goods and services, and more generally, to activate the internationalization process. In this perspective, the book represents a true guidebook for a profession on the rise. From company assessment to market analysis, from defining the entry strategy into target countries to designing the business model, from risk assessment to business plan drafting and implementation to KPI monitoring: for each activity, the authors pragmatically illustrate both the necessary technical skills and the softer managerial capabilities, supported by cases and examples, with-out neglecting the implications of the digitization process that now affects every phase of this multifaceted profession.


Computer Science and Engineering in Health Services

Computer Science and Engineering in Health Services

Author: José Antonio Marmolejo-Saucedo

Publisher: Springer Nature

Published: 2021-09-28

Total Pages: 263

ISBN-13: 3030874958

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This book constitutes the refereed post-conference proceedings of the 5th International Conference on Computer Science and Engineering in Health Services, COMPSE 2021, held in July 2021. Due to COVID-19 pandemic the conference was held virtually. The 17 full papers presented were carefully reviewed and selected from 46 submissions. The papers are grouped on thematic topics: application of tools delivered by the COVID-19 pandemic; health services; computer and data science; and industry 4.0 in logistics and supply chain.


Reverse logistics of waste electrical and electronic equipment and environmental sustainability

Reverse logistics of waste electrical and electronic equipment and environmental sustainability

Author: Uanderson Rebula de Oliveira

Publisher: Babelcube Inc.

Published: 2020-06-03

Total Pages: 706

ISBN-13: 1547578408

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The sale of Electrical and Electronic Equipment (EEE) is growing worldwide due to technological innovations and the speed with which they become obsolete, which increases the production of a solid residue called Waste Electrical and Electronic Equipment (WEEE), or e-Waste. WEEE is a relevant problem, as it contains several toxic substances capable of harming the environment and human health. This is why a proper environmental management is required. After the creation of the National Policy on Solid Waste (PNRS) in Brazil - Law No. 12.305, of August 2, 2010, manufacturers, importers, distributors, and traders have become responsible for implementing Reverse Logistics (RL) systems, which aim at the return of products after use by the consumer. Although the electronics industry is concerned about the RL of its products, RL of WEEE is not a subject widely addressed within Brazil or internationally. In fact, "e-waste" is a new subject in the world literature. This book aims to identify how WEEE management can contribute to the improvement of the EEE supply chain performance in Brazil, at an environmental sustainability point of view. Therefore, we identify: The global and Brazilian background, overview, and perspectives to improving solid waste and WEEE management at an environmental sustainability point of view; Brazilian legislation and practices; international legislation and good practices in WEEE management, which suggest improvements to the WEEE management in Brazil; and good practices in using product identification technologies, such as Radio Frequency Identification (RFID) in e-waste reverse logistics systems, such as the renowned Hewlett-Packard (HP) Smartwaste Project.