"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
NATIONAL BESTSELLER • An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast One of Katie Couric Media’s Best New Self Help Books to Read in the New Year • “If you’re ready to up-level your life and create long-lasting change, then this book is for you! Mallory’s resilient path will inspire you to step into your power.”—Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey—from achievement and accolades to devastating, never-before-shared lows—guided her and led her to a deeply fulfilling life. In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a “just fine” existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to: • stop returning to a “just getting by” mentality • shift perspective so blessings don’t become burdens • remember that life’s curveballs don’t have to knock you off your feet • identify your passions and get back to your truest self • slow down and enjoy the extraordinary in the everyday moments • quiet the voice of fear • get clear on the life you want “I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all,” Mallory says. “I want you to wake up and stay awake.” For anyone hungry for a richer life, or tired of coasting through life in a “cruise control” mindset, Living Fully is the ultimate invitation to embrace abundance and joy—and not look back!
A Brand-New Approach to Brand-Building. For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives. Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs. You'll learn about Five Top Global Trend Agencies, which come together for the first time to provide insight into customer collaboration Culture Casting, a new model of consumer segmentation Consumer as Creator, a new concept of brand-building based on actual lifestyles, as well as creating what Nadeau calls brand biospheres Megatrends, the four must-have ingredients for living brands The Focus Group Hoax, the difference between what consumers say and what they really mean Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities-and the only true way to build stellar brands that will stand the test of time.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.
Transformative guidance for putting responsible sourcing at the heart of your supply chain strategy In Certifiable: How Businesses Operationalize Responsible Sourcing, supply chain and corporate social responsibility expert Chris van Bergen delivers a practical and incisive discussion of how to create, implement, and audit transformative socially responsible sourcing practices that create a permanent competitive advantage for your firm. In the book, you’ll find start-to-finish guidance on doing the hard work and creative problem solving required to put responsibly sourced products on store shelves. Drawing on his own experience creating the groundbreaking Ethical Handcraft program at non-profit organization Nest, as well as many other real-world case studies, the author shows you exactly how to navigate the complex arena of global supply chains without falling victim to the common pitfalls presented by typical factory auditing systems. You’ll also find: Expansive discussions of the impact of corporate finance, Covid-19, shifting consumer attitudes and demographics, and information sharing policies on supply chain transparency Interviews with recognized business leaders in a variety of industries that address the challenges you’re likely to face and the solutions you need to overcome them Examples of contemporary businesses that have made corporate social responsibility a central plank of their company’s business model and the benefits they’ve realized as a result An engaging and rigorously supported exploration of the real-world implementation of supply chain transparency and corporate social responsibility, Certifiable belongs on the bookshelves of managers, executives, directors, operations and sourcing professionals, and other business leaders seeking transformative change.
