Mastering the Marketplace

Mastering the Marketplace

Author: Anne O'Neil-Henry

Publisher: U of Nebraska Press

Published: 2017-12

Total Pages: 258

ISBN-13: 1496204670

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Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O’Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O’Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of “low” authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O’Neil-Henry presents a nuanced picture of the relationship between “high” and “low” literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O’Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter—once again—the way literature is written, sold, and read.


Literature in the Marketplace

Literature in the Marketplace

Author: John O. Jordan

Publisher: Cambridge University Press

Published: 2003-07-28

Total Pages: 358

ISBN-13: 9780521893930

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This wide-ranging and innovative collection of essays addresses important issues in cultural studies and the history of the book. Multidisciplinary in approach, the essays consider different aspects of the production, circulation, and consumption of printed texts throughout the nineteenth century. Topics studied include market trends, modes of publication, the use of pseudonyms by women writers, readerships and reading ideologies, and copyright law; and the book examines a wide range of printed materials, from valentines, advertisements, illustrations, and fashionable annuals, to the more traditional literary genres of poetry, fiction and periodical essays. The authors under discussion include Dickens, the Brontës, George Eliot, Meredith, and Walter Pater. Contributors draw on speech-act, reader-response, and gender theory in addition to various historical, narratological, materialist, and bibliographical perspectives.


Borges and the Literary Marketplace

Borges and the Literary Marketplace

Author: Nora C. Benedict

Publisher: Yale University Press

Published: 2021-01-01

Total Pages: 380

ISBN-13: 0300251416

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A fascinating history of Jorge Luis Borges's efforts to revolutionize and revitalize literature in Latin America "Nora Benedict's illuminating book is an essential contribution to the understanding of Borges' relationship to the written word. The portrait of Borges as writer and reader is now made complete with Benedict's exploration of Borges as editor."--Alberto Manguel, director, Center for Research into the History of Reading Jorge Luis Borges (1899-1986) stands out as one of the most widely regarded and inventive authors in world literature. Yet the details of his employment history throughout the early part of the twentieth century, which foreground his efforts to develop a worldly reading public, have received scant critical attention. From librarian and cataloguer to editor and publisher, this writer emerges as entrenched in the physical minutiae and social implications of the international book world. Drawing on years of archival research coupled with bibliographical analysis, Nora C. Benedict explains how Borges's more general involvement in the publishing industry influenced not only his formation as a writer, but also global book markets and reading practices in world literature. In this way she tells the story of Borges's profound efforts to revolutionize and revitalize literature in Latin America through his various jobs in the publishing industry.


In the Company of Books

In the Company of Books

Author: Sarah Wadsworth

Publisher: Liverpool University Press

Published: 2006-01-01

Total Pages: 302

ISBN-13: 9781558495418

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Tracing the segmentation of the literary marketplace in 19th century America, this book analyses the implications of the subdivided literary field for readers, writers, and literature itself.


Idols of the Marketplace

Idols of the Marketplace

Author: D. Hawkes

Publisher: Springer

Published: 2001-10-11

Total Pages: 298

ISBN-13: 0312292694

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Postmodern society seems incapable of elaborating an ethical critique of the market economy. Early modern society showed no such reticence. Between 1580 and 1680, Aristotelian teleology was replaced as the dominant mode of philosophy in England by Baconian empiricism. This was a process with implications for every sphere of life: for politics and theology, economics and ethics, aesthetics and sexuality. Through nuanced and original readings of Shakespeare, Herbert, Donne, Milton, Traherne, and Bunyan, David Hawkes sheds light on the antitheatrical controversy, and early modern debates over idolatry and value and trade. Hawkes argues that the people of Renaissance England believed that the decline of telos resulted in a reified, fetishistic mode of consciousness which manifests itself in such phenomena as religious idolatry, commodity fetish, and carnal sensuality. He suggests that the resulting early modern critique of the market economy has much to offer postmodern society.


Race in the Marketplace

Race in the Marketplace

Author: Guillaume D. Johnson

Publisher: Springer

Published: 2019-03-26

Total Pages: 289

ISBN-13: 3030117111

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This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.


Literature, Money and the Market

Literature, Money and the Market

Author: P. Delany

Publisher: Palgrave Macmillan

Published: 2002-01-01

Total Pages: 243

ISBN-13: 9781349665259

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Literature, Money and the Market: From Trollope to Amis, argues that literary institutions have been saturated with hostility to commerce and the market that goes back to Plato. It traces the division in English culture between the prestige values of the aristocracy and the material values of the commercial class. The book is a fresh look at both the representation of money in English literature, and the economic situation of writers.


The Marketplace (Book One of the Marketplace Series)

The Marketplace (Book One of the Marketplace Series)

Author: Laura Antoniou

Publisher: Circlet Press

Published: 2010-06-28

Total Pages: 366

ISBN-13: 1885865562

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First time in ebook form! A modern classic of BDSM-themed fiction. Follow the trials and tribulations of four aspiring slaves as they undergo training hoping to be accepted into The Marketplace. Under the firm hand of Grendel, the sharp eye of Alexandra, and the painful leather strap in the hands of Chris, these men and women will find some of their hardest challenges are within themselves.


Literature and the Marketplace

Literature and the Marketplace

Author: William G. Rowland

Publisher: U of Nebraska Press

Published: 1996-01-01

Total Pages: 254

ISBN-13: 9780803239180

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Literature and the Marketplace addresses one of the great ironies of nineteenth-century British and American literature: the fact that authors of that era, in voicing their alienation from middle-class readers, paradoxically gave expression to feelings of alienation felt by those same readers. As William G. Rowland Jr. points out, romantic writers "thought of the market as conspiring against 'imagination' (Blake) or 'telling the truth' (Melville)" and consequently felt frustrated with literary institutions. Yet their "frustrations, " writes Rowland, "helped to energize romantic work and explain its subsequent and continuing appeal." The book opens with a survey of reading publics in Great Britain and the United States in the early years of the nineteenth century. Rowland then presents individual writers-including Wordsworth, Shelley, Hawthorne, Poe, and Emerson-and their relations to their readers. Finally, Rowland shows how the idea of genius was developed by writers as different as Coleridge, Blake, Whitman, and Dickinson and how that idea evolved as an antidote to the commercial literary marketplace of the nineteenth century. A wide-ranging and provocative book, Literature and the Marketplace describes the relations between important British and American authors and the audiences and publishing industries of their era-relations that were troubled, uncertain, and remarkably productive of literature. William G. Rowland Jr. is the Director of Studies at Hereford Residential College, University of Virginia. This is his first book.


Virginia Woolf and the Literary Marketplace

Virginia Woolf and the Literary Marketplace

Author: J. Dubino

Publisher: Springer

Published: 2010-11-22

Total Pages: 437

ISBN-13: 0230114792

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These unique essays focus primarily on Woolf's non-fiction and considers her in the context of the modernist marketplace. With research based on new archival material, this volume makes important new contributions to the study of the 'gift economy.'