Literature and Social Media
Literature and Social Media

Author: Bronwen Thomas

Publisher: Routledge

Published: 2020-01-31

Total Pages: 134

ISBN-13: 1000025853

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From Instapoetry to BookTube, contemporary literary cultures and practices are increasingly intertwined with social media. In this lively and wide-ranging study, Bronwen Thomas explores how social media provides new ways of connecting with and rediscovering established literary works and authors while also facilitating the emergence of unique and distinctive forms of creative expression. The book takes a 360 ̊ approach to the subject, combining analysis of current forms and practices with an examination of how social media fosters ongoing collaborative discourse amongst both informal and formal literary networks, and demonstrating how the participatory practices of social media have the potential to radically transform how literature is produced, shared and circulated. The first study of its kind to focus specifically on social media, Literature and Social Media provides a timely and engaging account of the state of the art, while interrogating the rhetoric that so often accompanies discussion of the ‘new’ in this context.

Social Media and Democracy
Social Media and Democracy

Author: Nathaniel Persily

Publisher: Cambridge University Press

Published: 2020-09-03

Total Pages: 365

ISBN-13: 1108835554

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A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Uses of Social Media in Public Transportation
Uses of Social Media in Public Transportation

Author: Susan Bregman

Publisher: Transportation Research Board

Published: 2012

Total Pages: 66

ISBN-13: 0309223571

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

The Digital Banal
The Digital Banal

Author: Zara Dinnen

Publisher: Columbia University Press

Published: 2018-01-02

Total Pages: 218

ISBN-13: 0231545401

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Contemporary culture is haunted by its media. Yet in their ubiquity, digital media have become increasingly banal, making it harder for us to register their novelty or the scope of the social changes they have wrought. What do we learn about our media environment when we look closely at the ways novelists and filmmakers narrate and depict banal use of everyday technologies? How do we encounter our own media use in scenes of waiting for e-mail, watching eBay bids, programming as work, and worrying about numbers of social media likes, friends, and followers? Zara Dinnen analyzes a range of prominent contemporary novels, films, and artworks to contend that we live in the condition of the “digital banal,” not noticing the affective and political novelty of our relationship to digital media. Authors like Jennifer Egan, Dave Eggers, Sheila Heti, Jonathan Lethem, Gary Shteyngart, Colson Whitehead, Mark Amerika, Ellen Ullman, and Danica Novgorodoff and films such as The Social Network and Catfish critique and reveal the ways in which digital labor isolates the individual; how the work of programming has become an operation of power; and the continuation of the “Californian ideology,” which has folded the radical into the rote and the imaginary into the mundane. The works of these writers and artists, Dinnen argues, also offer ways of resisting the more troubling aspects of the effects of new technologies, as well as timely methods for seeing the digital banal as a politics of suppression. Bridging the gap between literary studies and media studies, The Digital Banal recovers the shrouded disturbances that can help us recognize and antagonize our media environment.

Description in Literature and Other Media
Description in Literature and Other Media

Author: Werner Wolf

Publisher: Rodopi

Published: 2007

Total Pages: 353

ISBN-13: 9042023104

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A third section on description in music provides a perspective on yet another medium.The volume, which is the second one in the series 'Studies in Intermediality?, is of relevance to students and scholars from various fields: intermedial studies, literary and film studies, history of art, and musicology.ContentsPreface IntroductionWerner WOLF: Description as a Transmedial Mode of Representation: General Features and Possibilities of Realization in Painting, Fiction and Music Description in Literature and Related (Partly) Verbal MediaAnsgar NUNNING: Towards a Typology,

Managing Social Media Practices in the Digital Economy
Managing Social Media Practices in the Digital Economy

Author: Alavi, Shirin

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 312

ISBN-13: 1799821870

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Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

The End of the End of the Earth
The End of the End of the Earth

Author: Jonathan Franzen

Publisher: Farrar, Straus and Giroux

Published: 2018-11-13

Total Pages: 241

ISBN-13: 0374147930

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A sharp and provocative new essay collection from the award-winning author of Freedom and The Corrections The essayist, Jonathan Franzen writes, is like “a fire-fighter, whose job, while everyone else is fleeing the flames of shame, is to run straight into them.” For the past twenty-five years, even as his novels have earned him worldwide acclaim, Franzen has led a second life as a risk-taking essayist. Now, at a moment when technology has inflamed tribal hatreds and the planet is beset by unnatural calamities, he is back with a new collection of essays that recall us to more humane ways of being in the world. Franzen’s great loves are literature and birds, and The End of the End of the Earth is a passionate argument for both. Where the new media tend to confirm one’s prejudices, he writes, literature “invites you to ask whether you might be somewhat wrong, maybe even entirely wrong, and to imagine why someone else might hate you.” Whatever his subject, Franzen’s essays are always skeptical of received opinion, steeped in irony, and frank about his own failings. He’s frank about birds, too (they kill “everything imaginable”), but his reporting and reflections on them—on seabirds in New Zealand, warblers in East Africa, penguins in Antarctica—are both a moving celebration of their beauty and resilience and a call to action to save what we love. Calm, poignant, carefully argued, full of wit, The End of the End of the Earth provides a welcome breath of hope and reason.

Data Mining Approaches for Big Data and Sentiment Analysis in Social Media
Data Mining Approaches for Big Data and Sentiment Analysis in Social Media

Author: Brij Gupta

Publisher:

Published: 2021

Total Pages: 336

ISBN-13: 9781799884132

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"This book explores the key concepts of data mining and utilizing them on online social media platforms, offering valuable insight into data mining approaches for big data and sentiment analysis in online social media and covering many important security and other aspects and current trends"--

Crudo
Crudo

Author: Olivia Laing

Publisher: Pan Macmillan

Published: 2018-06-28

Total Pages: 94

ISBN-13: 1509892850

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'I couldn't put it down' – Sally Rooney, author of Normal People Kathy is a writer. Kathy is getting married. It’s the summer of 2017 and the whole world is falling apart. Kathy spends the first summer of her forties trying to adjust to making a lifelong commitment – marriage. But it’s not only Kathy who is changing. Political, social and natural landscapes are all in peril. Fascism is on the rise, truth is dead, the planet is hotting up. Is it really worth learning to love when the end of the world is nigh? And how do you make art, let alone a life, when it could all end at any moment? From a Tuscan hotel for the super-rich to a politically-paralysed UK, Olivia Laing's first novel is a love letter, inspired by the life and work of Kathy Acker. It is a blistering rewire of the form and a brilliant, funny and emphatically raw account of love in the apocalypse. '[Crudo] will blow you away' – Deborah Levy, author of Hot Milk Winner of the James Tait Black Prize for Fiction Shortlisted for the Goldsmith's Prize and the Gordon Burn Prize

Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude
Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude

Author: Josephine Lawal

Publisher: GRIN Verlag

Published: 2022-11-10

Total Pages: 251

ISBN-13: 3346760588

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Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: pass, , course: Ph.D in Business, language: English, abstract: This study aims to contribute to an improved understanding of the nature and dimension of perceived social media marketing activities in the UK retail clothing industry. This thesis embraces the major perceived social media marketing activities of clothing retailers which namely: entertainment, interaction, trendiness, customization and word of mouth. It also investigates if there’s an existence of relationship between social media marketing activities and customer retention as well as the relationship between customer retention and consumer attitude. Social Exchange theory and Ranaweera and Prabhu's (2003) holistic approach were the major theories used in this research.; two factors is identified in this study because of time limitation that determines customer retention and the rest of the factors has been recommended for further research: customer satisfaction and customer trust. Social media marketing activities has become vital for organisations in an online environment. Although the role of social media marketing activities has been examined in an online marketing environment, their existence and significance in predicting customer retention has not been explored. This research examines the impact of social media marketing on customer retention and particularly focuses on the activities UK clothing companies’ uses and their impact on customer retention and consumer attitude. The data were collected through online questionnaires from over 220 retail clothing customers in London and United Kingdom. Over-all, the strategy for evaluating the psychometric properties of the measurement is split into two parts: measurement model calibration and measurement model validation which involve Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA). All intended hypotheses are tested using Structural Equation Modelling (SEM).