Professional Services Marketing
Professional Services Marketing

Author: Mike Schultz

Publisher: John Wiley & Sons

Published: 2013-06-04

Total Pages: 373

ISBN-13: 1118604342

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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Intentional Marketing
Intentional Marketing

Author: Brenda L. Stewart

Publisher:

Published: 2017-08-29

Total Pages: 162

ISBN-13: 9781548115470

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Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pressing concerns.You know you need to market your practice. You have a LinkedIn account, you go to networking events, you even have a three ring binder labeled Marketing Plan. Then why do efforts to grow your practice feel out of date, disconnected, and still wind up costing you a lot of money?In her highly anticipated first book, Intentional Marketing: Building Your Legal Practice One Relationship at a Time, Brenda Stewart demystifies the marketing process. Drawing on the knowledge and insights of a near 30 year career inside law firms, Stewart lays out the tools you need to develop a marketing strategy that will not only grow your practice, but will fit into your busy life. Packed with information and easy to read, Intentional Marketing is the perfect book for any attorney.

Linkedin Marketing Techniques for Law and Professional Practices
Linkedin Marketing Techniques for Law and Professional Practices

Author: Marc W. Halpert

Publisher: ABA Publishing American Bar Association

Published: 2021

Total Pages: 239

ISBN-13: 9781641058636

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"2nd Edition expands on how to manage and finesse your personal brand on LinkedIn properly, and provide broad guidance to attorneys and certain financial professionals reading this book, to be aware you should further explore the details of ever-changing ethical and compliance guidelines in your respective industries. This book is intended as a road map. In the case of legal ethics and financial industry compliance matters, it raises issues to be considered, with further investigation being your professional responsibility"--

Social Media Strategies for Professionals and Their Firms
Social Media Strategies for Professionals and Their Firms

Author: Michelle Golden

Publisher: John Wiley & Sons

Published: 2010-11-17

Total Pages: 368

ISBN-13: 0470933917

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Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Business Development for Lawyers
Business Development for Lawyers

Author: Sally J. Schmidt

Publisher: ALM Publishing

Published: 2006

Total Pages: 324

ISBN-13: 9781588521361

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Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills

Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals
Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals

Author: Allison Shields

Publisher: Bowker Identifier Services

Published: 2019-11-22

Total Pages: 270

ISBN-13: 9781734076325

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Make LinkedIn Work for You isn't just a "how to" on using LinkedIn; it delves deeper into creating a strategic approach to your use of LinkedIn based on who you are, where you are in your career, and what you want to accomplish on LinkedIn, and prompts you to ask questions like: -What are you "hiring" LinkedIn to do for you?-How do you make yourself "discoverable" within your network?-How do you bring the real world into LinkedIn and LinkedIn into the real world?-How do you want to communicate with your network?The book focuses on the three parts of your LinkedIn presence that you must understand well: Profiles, Connections, and Participation. We have long called these the essential building blocks of LinkedIn. In many ways, the three blocks notion is our fundamental insight in this book. If you understand and get these blocks right, you will "get" LinkedIn and should find it a valuable use of your time.Table of ContentsPART I: Getting Started1. Setting Up A New Account Or Reviving Your Existing Account.2. Using Linkedin On Your Mobile Devices3. Optimizing Your Settings4. Developing Your Linkedin Strategy5. The Three Building Blocks Of Linkedin: Profile, Connections And ParticipationPART II: Profile6. Your Basic Profile7. Going Further With Your Profile8. Advanced And Power User Tips: Profile9. Profile Frequently Asked QuestionsPART III: Connections10. Getting Started With Connections11. Making Even More Connections12. Using Linkedin Search Tools13. Advanced And Power User Tips: Connections14. Frequently Asked Questions: ConnectionsPART IV: PARTICIPATION15. Participating On Linkedin: Posts And Groups16. Social Proof: Endorsements And Recommendations17. Monitoring And Engaging With Your Network18. Developing A Linkedin Content Strategy19. Advanced And Power User Tips: Participation20. Frequently Asked Questions: ParticipationPART V: Conclusion: Planning Your Linkedin Activity21. A Basic Linkedin Action Plan For EveryonePART VI: Making Linkedin Work For You22. Building Your Personal Brand On Linkedin23. Linkedin For Job Search24. Linkedin For Law Students25. Moving To New Practice Area Or Location26. Using Linkedin As A Business27. Linkedin For Millennials And Others New To The Platform28. Linkedin And Legal Ethics29. Resources

Reinventing Professional Services
Reinventing Professional Services

Author: Ari Kaplan

Publisher: John Wiley & Sons

Published: 2011-05-18

Total Pages: 242

ISBN-13: 1118097521

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How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

The Lawyer Marketing Book
The Lawyer Marketing Book

Author: Matt Starosciak

Publisher: Proven Law Publishing

Published: 2017-08-01

Total Pages: 210

ISBN-13: 0999123106

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The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.

Linkedin Marketing Techniques for Law and Professional Practices
Linkedin Marketing Techniques for Law and Professional Practices

Author: Marc W. Halpert

Publisher:

Published: 2021

Total Pages:

ISBN-13: 9781641058643

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"2nd Edition expands on how to manage and finesse your personal brand on LinkedIn properly, and provide broad guidance to attorneys and certain financial professionals reading this book, to be aware you should further explore the details of ever-changing ethical and compliance guidelines in your respective industries. This book is intended as a road map. In the case of legal ethics and financial industry compliance matters, it raises issues to be considered, with further investigation being your professional responsibility"--

The Modern Lawyer
The Modern Lawyer

Author: Megan Zavieh

Publisher:

Published: 2021

Total Pages: 177

ISBN-13: 9781641058384

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"With guidelines on topics from ethics to office management, changes in payment technologies, managing client expectations, and gaining competence in new practice areas, this book will prepare you for lawyering in today's world and in tomorrow's"--