They Ask, You Answer

They Ask, You Answer

Author: Marcus Sheridan

Publisher: John Wiley & Sons

Published: 2019-08-06

Total Pages: 357

ISBN-13: 1119610141

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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.


Love Radio

Love Radio

Author: Ebony LaDelle

Publisher: Simon and Schuster

Published: 2022-05-31

Total Pages: 320

ISBN-13: 1665908157

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Prince Jones, a self-professed teen love doctor known for his radio segment on the local hip-hop station, believes he can get the bookish, anti-romance Dani Ford to fall in love with him in three dates.


LinkedIn Ads Made Easy

LinkedIn Ads Made Easy

Author: David Brock

Publisher: Scribl

Published: 2019-02-22

Total Pages: 60

ISBN-13: 1633481549

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Welcome to the latest and very easy to apply LinkedIn Ads Training guide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising. This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools...


The New Rules of Marketing and PR

The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2009

Total Pages: 290

ISBN-13: 0470379286

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.


Corporate Cliches

Corporate Cliches

Author: John Lim

Publisher: Createspace Independent Publishing Platform

Published: 2016-12-01

Total Pages: 44

ISBN-13: 9781540539113

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Note: this is a 5.5" x 8.5" (13.97 x 21.59 cm) size coloring book, similar to A5 padfolio size; perfect for purses, briefcases, backpacks. "Take it offline," "Let's get the ball rolling," "Ping me," and of course, "synergy." These are just some of the worst clich�s that have come out of corporate America. It's a known fact that prolonged exposure to these office sayings can lead to increased eye-rolling, annoyance and strain of the facial muscles from too much fake smiling when hearing these from your manager. To combat this, we've created this corporate clich�s adult coloring book as much needed stress therapy; a fun, passive-aggressive way to take out your angst against these ridiculous office sayings that have taken over your meetings, memos and emails from your company's higher ups. We've taken 19 of the most annoying corporate clich�s and translated them into hilarious, literal translations that you can color and poke fun at. Most are even workplace friendly so you can hang them on your wall without your manager giving you the stink eye (well, depending on where you work ... hmmm time for the disclaimer: we make no promises on whether you'll get the stink eye if you pin pages of this book to your office / cubicle wall, so you assume the risk on that!). ***Benefits*** -We've taken 19 of the most ridiculous corporate clich�s that have ended up on top business publications' "must stop using list" and translated them into hilarious, literal representations. -5.5" x 8.5" (13.97 x 21.59 cm) similar to A5 padfolio size; perfect for purses, briefcases, backpacks. -The perfect birthday, stocking stuffer, white elephant, secret Santa, gift for a co-worker, friend or loved one who has to suffer thru these clich�s on a daily basis. -Studies have shown that adult coloring books are perfect stress therapy. We even consulted with a few therapists who confirmed this. And let's face it, hearing corporate clich�s over and over is not fun! But what is fun is poking fun at them in a passive-aggressive way that can relieve stress! -Unlike most coloring books, each illustration is a carefully crafted theme, tied to a specific clich� and not simply random patterns. -Coloring book images are only on one side of the page (we didn't double dip!). -But not to waste the space, we put some fun stuff on the reverse side of each page: a corporate-speak definition, fun trivia and a hashtag on so you can post pictures of your artwork on social media. -We even included a fun all-occasion gift checklist inside the cover so you don't have to buy a separate gift card. You can be cheap and environmentally friendly at the same time!


The Writer's Process

The Writer's Process

Author: Anne Janzer

Publisher: Cuesta Park Consulting

Published: 2016-06-07

Total Pages: 158

ISBN-13: 0986406244

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Want to be a better writer? Perfect your process. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master the inner game of writing The Writer's Process combines proven practices of successful authors with cognitive science research about how our minds work. You'll learn: How to invite creativity and flow into the writing process Why separating the writing process into different steps makes you more productive How to overcome writer's block, negative feedback, and distractions How to make time for writing in a busy, interrupt-driven lifeIt's filled with ideas that you can put into practice immediately. The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.


8 – 1 ULTIMATE SOCIAL MEDIA COLLECTION

8 – 1 ULTIMATE SOCIAL MEDIA COLLECTION

Author: Goncalo Paxe Jorge Miguel

Publisher: Goncalo Paxe Jorge Miguel

Published:

Total Pages: 773

ISBN-13:

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8 in 1 TRAINING GUIDE FOR SOCIAL MEDIA MARKETING 2020 Designed to take you by the hand and walk you through the process of getting the most out of Social Media Marketing in 2020, on behalf of your business. This Exclusive eBook Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know on Social Media Marketing Within this package: ✅ Latest YouTube Business Marketing Made Easy ✅ Latest Email Marketing Made Easy ✅ Latest Facebook Marketing Made Easy ✅ Latest Instagram Marketing Made Easy ✅ Latest Next Level LinkedIn Marketing Made Easy ✅ Latest Quora Marketing Made Easy ✅ Latest Social Media Marketing Made Easy ✅ Latest TikTok Marketing Made Easy I’m very excited to have you here, and I know that this will be very helpful for you. This Exclusive Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Social Media Marketing, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.


LinkedIn Marketing

LinkedIn Marketing

Author: Viveka von Rosen

Publisher: John Wiley & Sons

Published: 2012-09-12

Total Pages: 384

ISBN-13: 1118461347

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A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.


The Startup Growth Book

The Startup Growth Book

Author: Andrew Lee Miller

Publisher: Independently Published

Published: 2022-07-27

Total Pages: 0

ISBN-13:

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50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.


Marketing Made Simple

Marketing Made Simple

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2020-03-17

Total Pages: 208

ISBN-13: 1400203805

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This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.