The Influentials
The Influentials

Author: Gabriel Weimann

Publisher: State University of New York Press

Published: 1994-09-30

Total Pages: 388

ISBN-13: 1438423578

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Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

Author:

Publisher: Editions Bréal

Published:

Total Pages: 227

ISBN-13: 2749525756

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Augmented Customer Strategy
Augmented Customer Strategy

Author: Gilles N'Goala

Publisher: John Wiley & Sons

Published: 2019-07-30

Total Pages: 326

ISBN-13: 1786303728

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Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

The Fourth Annual Conference of Islamic Economics & Islamic Finance
The Fourth Annual Conference of Islamic Economics & Islamic Finance

Author: Ghada Gomaa A. Mohamed

Publisher: Dr. Ghada Mohamed

Published: 2018-11-01

Total Pages: 105

ISBN-13:

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The Fourth Annual Conference of Islamic Economics & Islamic Finance Organized and Edited by Dr. Ghada Gomaa A. Mohamed Conference Venue: Chestnut Conference Centre, University of Toronto, Toronto, Ontario, Canada Conference Proceeding: Library & Archive Canada http://www.eco-ena.ca/f/Conference_proceedings_-_Islamic__Toronto_4.pdf

Health Experts in the Media, Volume 2
Health Experts in the Media, Volume 2

Author: Laurence Corroy

Publisher: John Wiley & Sons

Published: 2024-09-04

Total Pages: 212

ISBN-13: 1394316895

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Traditionally, health experts are called upon mainly by public authorities and academic circles. In recent years, however, thanks to the proliferation of media, 24-hour news channels and digital offerings, there is a growing demand for expert opinions on various health issues. Expert knowledge can, of course, come from doctors and scientists, however it is not limited to them. Patient associations, caregiver circles, patient influencers, YouTubers and specialist journalists are speaking out, which raises questions concerning the place of the "expert" and the nature of their expertise. Health Experts in the Media examines health experts’ place in the media in order to define the complexity of their role, question their legitimacy and better understand the controversies they generate. This book analyzes how expert discourse in the media can raise major scientific, democratic and political issues.

Leadership, Communication, and Social Influence
Leadership, Communication, and Social Influence

Author: Brent D. Ruben

Publisher: Emerald Group Publishing

Published: 2019-09-10

Total Pages: 193

ISBN-13: 1838671188

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Designed for leadership and communication students, scholars, and practitioners, this book offers a timely exploration into the evolution of leadership, communication, and social influence, and sheds light on how we can all become more responsible leaders, followers, and citizens.

Public Opinion and the International Use of Force
Public Opinion and the International Use of Force

Author: Philip Everts

Publisher: Routledge

Published: 2003-12-16

Total Pages: 306

ISBN-13: 1134602170

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Recent years have witnessed a growing interest in the relationship between public opinion and foreign policy in Western democracies. This international board of contributors examine the ways in which the connection between public opinion and the use of military force has developed since the end of the Cold War. In doing so, it also addresses the crucial and topical question of whether, and to what extent a democratic foreign policy is possible.

Influence: Gaining Commitment, Getting Results (Second Edition) (French Canadian)
Influence: Gaining Commitment, Getting Results (Second Edition) (French Canadian)

Author: Harold Scharlatt

Publisher: Center for Creative Leadership

Published: 2013-02-20

Total Pages: 38

ISBN-13: 1604917970

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Influence is an essential component of leadership. Your position in an organization and the power it gives you aren't always enough to motivate people to do what you ask. You may negotiate with or persuade people to make short-term behavioral change, but to create sustained change, you will need to influence them, which includes negotiation, persuasion, and other methods. Developing your skill at using different influence tactics can help you achieve results when you use those tactics to get support from direct reports, peers, bosses, and even clients and vendors.