Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
A classical task - letterheads and business cards. An important, if not always rewarding field of work for many designers. Communicating the image of a company - that's what letterheads and business cards are supposed to achieve. It is not just basic information like addresses, names and roles; the task is considerably more complex. The design of a tiny business card is expected to signal, if not convey a company's philosophy. The symbiosis of textual and graphic elements has to generate something unique, remarkable and comprehensible in global way. Therefore, designing letterheads and business cars is a huge challenge for every graphic designer. To demonstrate that even difficult tasks can be solved with creativity, wit and invention, we've collected a wealth of inspired and original designs. This compilation includes the categories Service, Business, Crafts, Retailers, Arts, Political, Social, Media, Entertainment and Private. Cube Collection is a series of titles that explores the serious, demanding and critical aspects of graphic design. The information and pictorial materials for each title are carefully chosen and extensively researched, focusing on the density of creativity and quality in content. Each title is designed for readers who are looking for specific information or simply inspiration, and promises to inform and entertain.
Corporate identity is required by almost all organizations. This is a practical guide to researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card.
" ... features sixty stationery design projects from around the world, analysing how briefs were met through careful use of typography, illustration, materials, format and printing techniques."--Jacket
Great letterhead and business card design is crucial because it showcases a designer or client's business at a glance. Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs? Designers will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting.
Now available in paperback format, #9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.