Online Communication in Language Learning and Teaching

Online Communication in Language Learning and Teaching

Author: M. Lamy

Publisher: Springer

Published: 2007-11-12

Total Pages: 270

ISBN-13: 0230592686

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This offers a framework for thinking about technologies that allow online communication, for example, forums, chats, real-time platforms as well as virtual worlds and mobile devices, and the practical issues of using them. The authors offer a thorough appraisal of the potential benefits and challenges of learning and teaching a language online.


The Online Informal Learning of English

The Online Informal Learning of English

Author: G. Sockett

Publisher: Springer

Published: 2014-09-26

Total Pages: 241

ISBN-13: 113741488X

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Young people around the world are increasingly able to access English language media online for leisure purposes and interact with other users of English. This book examines the extent of these phenomena, their effect on language acquisition and their implications for the teaching of English in the 21st century.


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


The Myth of the Muslim Tide

The Myth of the Muslim Tide

Author: Doug Saunders

Publisher: Knopf Canada

Published: 2012-08-21

Total Pages: 176

ISBN-13: 0307362094

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Even among people who would never subscribe to its more dramatic claims, the "Eurabia" movement has popularized a set of seemingly common-sense assumptions about Muslim immigrants to the West: that they are disloyal, that they have a political agenda driven by their faith, that their nhigh reproduction rates will soon make them a majority. These beliefs are poisoning politics and community relations in Europe and North America--and have led to mass murder in Norway. Rarely challenged, these claims have even slipped into the margins of mainstream politics. Doug Saunders believes it's time to debunk the myth that immigrants from Muslim countries are wildly different and pose a threat to the West. Drawing on voluminous demographic, statistical, scholarly and historical documentation, Saunders examines the real lives and circumstances of Muslim immigrants in the West: their politics, their beliefs, their observances and their degrees of assimilation. In the process he shatters the core claims that have built a murderous ideology and draws haunting historical parallels showing how the same myths stuck to earlier groups, such as Jews and Roman Catholics. His work will become a vital handbook in the culture wars that threaten to dominate North American and European elections and media discussions in 2012 and afterwards, and will provoke considerable debate over the actual nature of our polyglot societies.


Linguistic Concepts

Linguistic Concepts

Author: Kenneth Lee Pike

Publisher:

Published: 1982

Total Pages: 172

ISBN-13:

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"This book will introduce linguistics and tagmemics to undergraduates, graduate students, and scholars in linguistics, anthropology, and other social sciences. It explains the concerns of linguistics, locates linguistics in that much larger field of human behavior that other disciplines share, and presents language from a vantage that acknowledges their particular concerns."--Back cover.


Africa from the Sixteenth to the Eighteenth Century

Africa from the Sixteenth to the Eighteenth Century

Author: Bethwell A. Ogot

Publisher: Univ of California Press

Published: 1992

Total Pages: 1088

ISBN-13: 9780435948115

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The result of years of work by scholars from all over the world, The UNESCO General History of Africa reflects how the different peoples of Africa view their civilizations and shows the historical relationships between the various parts of the continent. Historical connections with other continents demonstrate Africa's contribution to the development of human civilization. Each volume is lavishly illustrated and contains a comprehensive bibliography. This fifth volume of the acclaimed series covers the history of the continent from the beginning of the sixteenth century to the close of the eighteenth century in which two themes emerge: first, the continuing internal evolution of the states and cultures of Africa during this period second, the increasing involvement of Africa in external trade--with major but unforeseen consequences for the whole world. In North Africa, we see the Ottomans conquer Egypt. South of the Sahara, some of the larger, older states collapse, and new power bases emerge. Traditional religions continue to coexist with both Christianity (suffering setbacks) and Islam (in the ascendancy). Along the coast, particularly of West Africa, Europeans establish a trading network which, with the development of New World plantation agriculture, becomes the focus of the international slave trade. The immediate consequences of this trade for Africa are explored, and it is argued that the long-term global consequences include the foundation of the present world-economy with all its built-in inequalities.


The UNESCO Universal Declaration on Bioethics and Human Rights

The UNESCO Universal Declaration on Bioethics and Human Rights

Author: H. ten Have

Publisher: UNESCO

Published: 2009-01-01

Total Pages: 371

ISBN-13: 923104088X

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In October 2005, UNESCO Member States adopted by acclamation the Universal Declaration on Bioethics and Human Rights. For the first time in the history of bioethics, some 190 countries committed themselves and the international community to respect and apply fundamental ethical principles related to medicine, the life sciences and associated technologies. This publication provides a new impetus to the dissemination of the Declaration, and is part of the organisation's continuous effort to contribute to the understanding of its principles worldwide. The authors, who were almost all involved in the elaboration of the text of the Declaration, were asked to respond on each article: Why was it included? What does it mean? How can it be applied? Their responses shed light on the historical background of the text and its evolution throughout the drafting process. They also provide a reflection on its relevance to previous declarations and bioethical literature, and its potential interpretation and application in challenging and complex bioethical debates.


Teaching and Learning with ICT in the Primary School

Teaching and Learning with ICT in the Primary School

Author: Marilyn Leask

Publisher: Psychology Press

Published: 2000

Total Pages: 292

ISBN-13: 9780415215046

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Teaching and Learning with ICT in the Primary School introduces teachers to the range of ways in which ICT can be used to support and extend the teaching and learning opportunities in their classrooms. Chapters cover areas such as: literacy, numeracy, science, and their relationship with ICT; managing curriculum projects using ICT; creating and using multimedia applications. Ideas and activities for teachers to try are based on tried and tested methods from innovative schools around the UK and abroad. Practising teachers and students will find this an invaluable guide on how to work together to extend their skills and knowledge in the area of ICT.